International Strategic Marketing: A European Perspective and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Start reading International Strategic Marketing: A European Perspective on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

International Strategic Marketing: A European Perspective [Paperback]

J.B. McCall , Marilyn Stone

List Price: CDN$ 74.00
Price: CDN$ 60.53 & FREE Shipping. Details
You Save: CDN$ 13.47 (18%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually ships within 3 to 6 weeks.
Ships from and sold by Amazon.ca. Gift-wrap available.

Formats

Amazon Price New from Used from
Kindle Edition CDN $57.50  
Hardcover CDN $206.30  
Paperback CDN $60.53  
Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
Join Amazon Student in Canada


Book Description

June 17 2004 0415314178 978-0415314176 1

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:

  • marketing information systems
  • marketing research
  • product development
  • pricing issues
  • international promotion
  • distribution channels.

With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. 

Visit the Companion website at www.routledge.com/textbooks/0415314178


Product Details


Product Description

Review

'This is a well-structured and lucid text covering strategic and operational issues of marketing management in both the changing European environment and broad international context. … very useful for all students of international and European marketing.' - Elzbieta Duliniec, Warsaw School of Economics, Poland

'A well-presented, topical, informative and easy-to-read text. With a focus on all of the key concepts and a multiplicity of good industry-based examples, the author brings out the cross-cultural issues well and takes a strong European and New Europe perspective.' - Luiz Moutinho, Glasgow University, Poland

About the Author

Marilyn Stone is a Senior Lecturer at Heriot-Watt University, Edinburgh, UK specialising in international marketing and logistics.

Ian McCall consults in cross-border business management, having previously been a government official marketing tropical products, a marketing and sales manager in the sugar engineering business and a lecturer in international management. He has published numerous books and articles on international business and negotiation.

Inside This Book (Learn More)
First Sentence
This chapter will introduce you to the field of international marketing and, in particular, to the environment within which international marketing decisions are taken. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Look for similar items by category


Feedback