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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
 
 
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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method [Hardcover]

Don A. Dillman (Author), Jolene D. Smyth (Author), Leah Melani Christian (Author)
4.2 out of 5 stars  See all reviews (8 customer reviews)
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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method + Survey Methodology + Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
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  • Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires by Norman M. Bradburn Paperback CDN$ 35.19

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Review

‘…a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).

Product Description

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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8 Reviews
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4.2 out of 5 stars (8 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great review of survey methodology, Nov 6 2009
By 
C. Waterloo - See all my reviews
(REAL NAME)   
This review is from: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method (Hardcover)
This has been a great resource for us in survey implementation. Although it is primarily focused on mail surveys, we have used it extensively at my office for implementation ideas and techniques for in-person surveys (i.e., school-based surveys). There are also great recommendations for drafting letters and ensuring timely communication with participants. I think this is a definite read for anyone conducting survey research.
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4.0 out of 5 stars Light on the technical side, Jan 30 2002
By 
M. J Lane (USA) - See all my reviews
(REAL NAME)   
This review is from: Mail and Internet Surveys: The Tailored Design Method (Hardcover)
For those of you who do survey research and struggle with getting an acceptible response rate, this is the book for you. It truly is an amazing resource for a method that can get one to near a 75% response even on mail-only surveys. Highly recommended.

For those of you looking for any help on statistics, this is NOT the book for you.

For those of you interested in increasing the validity and reliability of your surveys, this is could be the book for you. It does have an effective treatment of writing questions and effective survey design.

If you wish to become an expert in coverage, sample frames, sampling, etc, look elsewhere. That topic gets just 10 pages.

No book can do it all of course but I would have left out some of the "fluff" chapters Dillman included for some discussion of the more technical side of the statistics of analyzing surveys after you have designed them the way he suggests.

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4.0 out of 5 stars Still lots of great wisdom on survey research., Jun 14 2001
By 
wombat18 (Missoula, MT USA) - See all my reviews
This review is from: Mail and Internet Surveys: The Tailored Design Method (Hardcover)
Dillman's text was the classic for so long that many of us think of him as the guru of survey research. I would guess that is why the Census Bureau hired him as their lead consultant for the 2000 Census.

As has been pointed out, Dillman does not present as much theoretical material as he might. But, I don't think that that detracts from the strengths of this book. There are other books out there that cover the cognitive and social psychology behind survey answers, and there are other books that give you guidance on the scientific method, experimental design, sampling, etc. (I would recommend Babbie's Practice of Social Research) And Dillman even has a more hands-on book (How to Conduct Your Own Survey) for non-scientists.

But, the real strength of Dillman's book might be how well he instructs on how to put together a great questionnaire - the design, layout, order, question design and implementation.

I find his take on internet surveys to be controversial and a little out-of-date. But, my concerns might be viewed as those of a skeptic - I'm not yet convinced that internet surveys are viable for all that many situations. And, I think Dillman does a good job of laying out some of the challenges and promises of internet surveys.

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