Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Internet Marketing For Dummies
 
 
Share your own customer images
Search inside this book

Internet Marketing For Dummies [Paperback]

Frank Catalano (Author), Bud E. Smith (Author)
2.3 out of 5 stars  See all reviews (3 customer reviews)

Available from these sellers.


Product Details

Product Description

Book Description

With over 300 million people online around the world, the Internet is the ideal medium for marketing. Internet Marketing For Dummies offers the inside scoop on effective marketing techniques.

From the Back Cover

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising - a very hot topic. The right Internet advertising campaign can cost very little and make a product launch, or even a company, a winner. The wrong approach can be a huge waste of time and effort.

The authors, Frank Catalano and Bud Smith, have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area.

Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

See all Product Description
Inside This Book (Learn More)
First Sentence
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

3 Reviews
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
2.3 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most helpful customer reviews

1.0 out of 5 stars Lacks in valuable content, Nov 9 2002
By 
"md_740il" (Washington D.C) - See all my reviews
This review is from: Internet Marketing For Dummies (Paperback)
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.

I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.

I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.

Regards,

DK

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1.0 out of 5 stars Lacks in valuable content, Nov 9 2002
By 
"md_740il" (Washington D.C) - See all my reviews
This review is from: Internet Marketing For Dummies (Paperback)
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.

I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.

I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.

Regards,

DK

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars A hand book and guide you've been looking for, Dec 26 2000
This review is from: Internet Marketing For Dummies (Paperback)
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
› Go to Amazon.com to see all 10 reviews  3.6 out of 5 stars 
 
 
Only search this product's reviews


Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject























i.e., each book must be in subject 1 AND subject 2 AND ...

Feedback

Would you like to update product info or give feedback on images?