Internet Marketing From The Real Experts Paperback – Jan 31 2010
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What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.
"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.
Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts".
About the Author
Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing and Brandmouthing podcasts on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
Missy Ward has been an affiliate marketer since 1999 with a number of active affiliate sites and nine years experience in affiliate management. She is the cofounder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and coeditor-in-chief of FeedFront Magazine, the affiliate marketing industry’s only print trade publication. Missy blogs about affiliate marketing and social media on MissyWard.com and is the host of two weekly podcasts on internet marketing; TheSpew and BigMouthStrikesAgain, available on GeekCast.fm. She is also the founder of AffiliateMarketersGiveBack.com which champions the fight against breast cancer. Missy also manages the ThesisAffiliates.com program on a performance basis, donating her earnings to the National Breast Cancer Foundation.
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
The title should have been "Affiliate Marketing From The Real Experts".
The book is an easy read, as most of the articles are pretty short in nature, covering a wide variety of topics...but none in depth. If you're getting started in affiliate marketing, this might be a good "primer" of sorts...but as a resource you'll constantly refer to, in my opinion this book gets low marks.
No matter what area of online marketing you are interested in, you'll find relevant articles that will help you to succeed.
The only thing that might make it better is if I were included in the book. (maybe next time) :)
Missy & Shawn have a vested interest in your success as an affiliate marketer. Why? Because they run the Affiliate Summit conferences. As such they've seemingly taken on the mantle of all things affiliate on their shoulders. If you succeed, you're likely to go to the summit.
Running the summit has also provided Missy & Shawn with an opportunity to befriend innovative super affiliates, many of which they feature in the book.
Now, don't expect to gain some super secret tip by reading the book. That isn't going to happen. This book is more about giving you ideas. It's about getting a feel for how the industry leaders think. It's also about blocking & tackling basics that you have to nail if you're going to win.
I had to throw in that football analogy. If you read Shawn's blog, you know he's a big J-E-T-S fan. They're going to lose to the Colts this weekend and you're gonna feel like you got punched in the stomach Shawn. LOL.
Back to the review. Get the book. Read it. It's worth it.
The best part of this text is that it can be digested in tiny bites. Every lesson in each of the 11 chapters is no more than two pages long. This is a book you can pick up and work on as time allows. Each of the people represented (and, surprisingly, I know a third of them personally) is talented and well respected in several aspects of affiliate marketing. They willingly share "tips of the trade" that help make them each successful in their own right. You will learn a lot - from people who can teach you a lot.
No fluff, no bull; just the facts, as the title states, "from the Real Experts." Overall, an excellent read!
- Bill Swartwout, Founder, Beaches and Towns Network, Inc.
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