- Paperback: 512 pages
- Publisher: Financial Times Management; 2nd Revised edition edition (December 2002)
- Language: English
- ISBN-10: 0273658832
- ISBN-13: 978-0273658832
- Product Dimensions: 26.2 x 19.4 x 2 cm
- Shipping Weight: 3.5 Kg
- Amazon Bestsellers Rank: #1,731,365 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.
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