Some coldhearted critics might dismiss the Format's excessively cathcy brand of pop rock for being too unoriginal or the lyrics for not having enough depth, but that would be missing the point entirely.
The Format, like tour mate Rocket Summer, are one of the few bands out today who drop the pretensions of emo and mainstream rock. Instead of jumping around on stage and spining their guitars around their torsos desperately hoping to suck every bit of life out of dead trends, the Format stop trying so hard to be a rock band and in the process gracefully bestow upon listeners the perfect set of pop songs. These gems are great in the way Kool-Aid and spinning in your chair until dizzy are great, because they're just fun.
These guys illustrate what pop music really is: not a three second loop with a constantly repeated chorus that's forced until every teenage kid in America is bound to find it "catchy." No, the gentlemen of the Format craft their songs in a way that is anything but a cheap marketing ploy.
It's happy, drum on your steering wheel, tap your toe, sing-along genius. All areas of the album's track are packed full of simple, yet undeniable hooks that will stay with you and remain fresh through the countless listens that are guaranteed to follow. They are one of the few artists that could use shakers, hand claps, tuba and tambourine in one song and pull it off flawlessly.
Think Phantom Planet, Rocket Summer, or maybe even Ben Folds. Whoever you think they sound like isn't important; this is music at it's best: for the people, not the critics. It's pure, joyful escapism that leaves behind the harshness of the world outside and the troubles of your day.