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Introduction to Communication Studies [Paperback]

John Fiske

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Introduction to Communication Studies Introduction to Communication Studies
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Book Description

Oct. 25 1990 0415046726 978-0415046725 2
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.

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`Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.' - British Book News

Inside This Book (Learn More)
First Sentence
Shannon and Weaver's Mathematical Theory of Communication (1949; Weaver, 1949b) is widely accepted as one of the main seeds out of which Communication Studies has grown. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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