- Hardcover: 656 pages
- Publisher: Prentice Hall; 5 edition (April 7 2008)
- Language: English
- ISBN-10: 0135139287
- ISBN-13: 978-0135139288
- Product Dimensions: 25.8 x 21.1 x 3 cm
- Shipping Weight: 1.4 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #452,666 in Books (See Top 100 in Books)
- See Complete Table of Contents
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There is a newer edition of this item:
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Product Details |
Product Description
Review
"I've reviewed them all with my students and this is by far the best Intro book and it just got better." — Ken Crocker, Bowling Green State University
"Students like the "real world" examples and career advice." — Margaret Steiskal, Columbus State Community College
"The many personalities, companies, and facilities featured are excellent examples of what this industry can and does provide for the patrons they serve and for the opportunities and careers that are waiting for graduates." — M.J. Linney, El Paso Community College
"The 'Trends' segment of each chapter is a great look into the future on that particular subject matter..." — Donna Albano, Atlantic Cape Community College
"John's text is not only the best but it comes with the best instructional support materials..." — Jay Schrock, San Francisco State University
--This text refers to an alternate Hardcover edition.
Book Description
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
If you want to go into the HM industry,
By "merelymichelle" (Daly City, California United States) - See all my reviews
This review is from: Introduction to Hospitality (Hardcover)
Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today.
5.0 out of 5 stars
The "BestEver" Intro Book for a Overview of Hospitality!,
By Dr.John Wolper (Univeristy of Findlay, Findlay, OH.) - See all my reviews
This review is from: Introduction to Hospitality (Hardcover)
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting studentto a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry. I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (9 customer reviews) 9 of 10 people found the following review helpful
5.0 out of 5 stars
The "BestEver" Intro Book for a Overview of Hospitality!,
By Dr.John Wolper - Published on Amazon.com
This review is from: Introduction to Hospitality (Hardcover)
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting studentto a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry. I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well. 4 of 4 people found the following review helpful
5.0 out of 5 stars
If you want to go into the HM industry,
By "merelymichelle" - Published on Amazon.com
This review is from: Introduction to Hospitality (Hardcover)
Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today.
2 of 2 people found the following review helpful
4.0 out of 5 stars
Introduction to Hospitality 5th Edition,
By CHAD CROUSE - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Introduction to Hospitality (Hardcover)
This book is very informative and filled with a multitude of information about the hospitality industry. The book contains articles on managers from a variety of different hospitality positions including restaurant, hotel, and tourism which allows those that are serious about entering the hospitality industry to get a glimpse of what actually goes on in that position.
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