Review
"This book represents an interesting approach to the relationship between business and ecology, in the light of present realities and mentality. It is a hard task and great mission to find a harmonious coexistence for these seemingly contradictory concepts. Hopefully, this work, emphasizing ethics in our business and profit-oriented environment, will contribute to the realization of a vision for green prosperity. For the countries which are now entering the community of high technology, placing all their efforts of infrastructural development, the ideas expressed in the book could assist them in balancing technological progress with harmony with the environment, and even to avoid problems faced by their predecessors."- Professor Dr. Sci. G. Zintelis Minister of Communications and Informatics Member of Lithuanian Academy of Sciences
Product Description
Business and ecology, the authors assert, are bound together in ways few yet recognise. Ecology is the new megatrend, and no part of business and organisation is left untouched by it. Ecology constitutes a new world view, applicable to everything from leadership and organisational change to strategic decisions on markets, products and business ethics. This book prepares the reader for the ecological path, describing both theory and practical tools, and gives real life examples.