It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
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"Talented but timid? this noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world. ... Arden is punchy and memorable about 'failing better next time.' " i-D magazine, May UK 'ARDENT ABOUT ARDEN Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable with and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom. Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again.' SHOTS, July 2003 UK "The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horiffic mistakes. Outrageously genius.' The Good Book Guide, June 2004 ' - a wonderful book by one of the most brilliant men I have ever met - I met him when he worked as creative director at Saatchi and Saatchi and he was simply inspirational - as is this practical, unpretentious little book.' Amanda Platell, Daily Mail, 20 January 2005
About the Author
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
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Most helpful customer reviews
By McGillicuddy
Format:Paperback|Amazon Verified Purchase
If you're like me and have to prepare presentations on topics that fascinate you, but that your audience needs to be convinced about, have this book on your desk.
This book is full of clever aphorisms about how to inspire creative actions and achieve goals, which is what every business is trying to persuade its people to do. Whether Paul Arden's advice is actually right or not, I've no idea (I think his heart's in the right place, but I don't think I've learned anything I didn't already know). But he does present his ideas well with compelling and unexpected turns of phrase, which I crib all the time now.
And the pictures are good too and a useful reminder that adding art to presentations around the office will make them more memorable.
This book is full of clever aphorisms about how to inspire creative actions and achieve goals, which is what every business is trying to persuade its people to do. Whether Paul Arden's advice is actually right or not, I've no idea (I think his heart's in the right place, but I don't think I've learned anything I didn't already know). But he does present his ideas well with compelling and unexpected turns of phrase, which I crib all the time now.
And the pictures are good too and a useful reminder that adding art to presentations around the office will make them more memorable.
Format:Paperback
The book itself is an example of Paul Arden's ability to market a product.
It's Not How Good You Are, It's How Good You Want To Be by Paul Arden is full of anecdotes and aphorisms of encouragement. Difficult times, moments of transition, and life-changing decisions are all opportunities for greatness according to Paul Arden. This marketing expert has found a fresh and fancy way of saying: you go girl!
It's Not How Good You Are, It's How Good You Want To Be by Paul Arden is full of anecdotes and aphorisms of encouragement. Difficult times, moments of transition, and life-changing decisions are all opportunities for greatness according to Paul Arden. This marketing expert has found a fresh and fancy way of saying: you go girl!
Format:Paperback
For the person looking at the fun side of creative ads.. this little book is for you.
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4.0 out of 5 stars
Most recent customer reviews
4.0 out of 5 stars
It IS th ebest selling book
Just want to add a bit to what Keith Appleyard says: You have to read exactly what Paul says when he says, "The Best Selling Book By Paul Arden". Read more
Published on Jan 15 2009 by Mark Twain Jr.
5.0 out of 5 stars
simply hit the mark!
5 seconds holding this book is enough to make you realize you need to change. After 5 seconds.. little did you know, you'd probably already somewhere in the middle of the... Read more
Published on Jun 25 2004 by Yasin
5.0 out of 5 stars
...yeah
So far, this is the only book I've ever read that I've bought more of to give to other people. And I read a lot of books.
Published on Jun 22 2004 by nanabanana
4.0 out of 5 stars
Get moving!
It's a shot in the arm and a kick in the pants. This is a to-the-point book that helps you "conquer the high dive".
Published on Jun 2 2004 by Joel
5.0 out of 5 stars
Never a dull moment.
There are lessons within this book that you may have learnt. But with that busy life of yours that once the idea had popped into your head, it popped right out. Read more
Published on April 16 2004 by April
3.0 out of 5 stars
Lots of inspiring quotes but is it worth the price?
This book is packed with wisdom and insights on how to succeed in any creative based business. It will inspire you and push you to heights you never knew you can reach However, the... Read more
Published on Mar 31 2004 by Hizon
4.0 out of 5 stars
Simple yet inspirational
This book is a very simple book with a powerful message. You can probably finish reading the entire book in 20 minutes. Read more
Published on Feb 20 2004 by Ron
4.0 out of 5 stars
Very inspiring book with the title proving the point
This is a very inspiring book for open-minded people. If you do not believe in yourself and don't want to listen to anyone who tells you how great you REALLY are, do not waste the... Read more
Published on Jan 7 2004 by Maxim Oustiougov
3.0 out of 5 stars
Good to Better
This book creates an interesting parallel between advertising and success. The author obiously has very extensive knowledge of advertising as he refers to it on almost every page. Read more
Published on Dec 31 2003 by N. Austin Simpson
1.0 out of 5 stars
What drivel
Yes it has some cute quotables and no doubt some value to a dim-witted 8th-grader looking for success. Read more
Published on Nov 25 2003
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