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Product Description
Product Description
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
About the Author
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
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Most helpful customer reviews
4.0 out of 5 stars
Oh he's good...really good.,
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
The book itself is an example of Paul Arden's ability to market a product.It's Not How Good You Are, It's How Good You Want To Be by Paul Arden is full of anecdotes and aphorisms of encouragement. Difficult times, moments of transition, and life-changing decisions are all opportunities for greatness according to Paul Arden. This marketing expert has found a fresh and fancy way of saying: you go girl!
4.0 out of 5 stars
creative fun,
By
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
For the person looking at the fun side of creative ads.. this little book is for you.
4.0 out of 5 stars
It IS th ebest selling book,
By
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
Just want to add a bit to what Keith Appleyard says: You have to read exactly what Paul says when he says, "The Best Selling Book By Paul Arden".He doesnt say its THE best selling book, just the Best selling book BY PAUL ARDEN. In itself that is a stroke of marketing genius. And the rest of the book follows suit. Yes its small and a fast read. But I find I keep coming back to it again and again for inspiration. Even if its just to look at the photo of Posh Spices G string.
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