CDN$ 10.76
  • List Price: CDN$ 11.95
  • You Save: CDN$ 1.19 (10%)
FREE Shipping on orders over CDN$ 25.
In Stock.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paperback – Jun 1 2003


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
CDN$ 10.76
CDN$ 2.54 CDN$ 0.01

Join Amazon Student in Canada



Frequently Bought Together

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book + Whatever You Think, Think the Opposite + Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Price For All Three: CDN$ 34.88

Show availability and shipping details


Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 128 pages
  • Publisher: Phaidon Press (June 1 2003)
  • Language: English
  • ISBN-10: 9780714843377
  • ISBN-13: 978-0714843377
  • ASIN: 0714843377
  • Product Dimensions: 17.8 x 12.2 x 1.5 cm
  • Shipping Weight: 181 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: #1,680 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Customer Reviews

4.0 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

Format: Paperback
Pick it up and read it in one sitting. A fun, interesting read. Easy to put down and pick back up again and again. Keep it handy.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback Verified Purchase
I was somewhat skeptical when this book showed up. It's small, short, and large printed - not what I was expecting.
This book is packed with great words of wisdom intended for aspiring advertisers, however its words are applicable to many situations in life. Happy to have it in my personal library.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Ash on July 12 2013
Format: Paperback Verified Purchase
I am only half way through, but the first half is well worth the money. Just the inspiration I needed to set me back on track. Stoked to own this book so that whenever I'm feeling down about my work, this will change my tune.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback Verified Purchase
If you're like me and have to prepare presentations on topics that fascinate you, but that your audience needs to be convinced about, have this book on your desk.

This book is full of clever aphorisms about how to inspire creative actions and achieve goals, which is what every business is trying to persuade its people to do. Whether Paul Arden's advice is actually right or not, I've no idea (I think his heart's in the right place, but I don't think I've learned anything I didn't already know). But he does present his ideas well with compelling and unexpected turns of phrase, which I crib all the time now.

And the pictures are good too and a useful reminder that adding art to presentations around the office will make them more memorable.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
The book itself is an example of Paul Arden's ability to market a product.

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden is full of anecdotes and aphorisms of encouragement. Difficult times, moments of transition, and life-changing decisions are all opportunities for greatness according to Paul Arden. This marketing expert has found a fresh and fancy way of saying: you go girl!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Darrell Clark on Jan. 4 2010
Format: Paperback
For the person looking at the fun side of creative ads.. this little book is for you.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
Just want to add a bit to what Keith Appleyard says: You have to read exactly what Paul says when he says, "The Best Selling Book By Paul Arden".
He doesnt say its THE best selling book, just the Best selling book BY PAUL ARDEN.

In itself that is a stroke of marketing genius. And the rest of the book follows suit.

Yes its small and a fast read. But I find I keep coming back to it again and again for inspiration. Even if its just to look at the photo of Posh Spices G string.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Yasin on June 25 2004
Format: Paperback
5 seconds holding this book is enough to make you realize you need to change. After 5 seconds.. little did you know, you'd probably already somewhere in the middle of the book.
A 'bible' for all goals specially for those who work in marketing and advertising world.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.


Feedback