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Most helpful customer reviews
4.0 out of 5 stars
creative fun,
By
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
For the person looking at the fun side of creative ads.. this little book is for you.
4.0 out of 5 stars
It IS th ebest selling book,
By
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
Just want to add a bit to what Keith Appleyard says: You have to read exactly what Paul says when he says, "The Best Selling Book By Paul Arden".
He doesnt say its THE best selling book, just the Best selling book BY PAUL ARDEN. In itself that is a stroke of marketing genius. And the rest of the book follows suit. Yes its small and a fast read. But I find I keep coming back to it again and again for inspiration. Even if its just to look at the photo of Posh Spices G string.
5.0 out of 5 stars
simply hit the mark!,
By Yasin (JKT, ID) - See all my reviews
This review is from: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Paperback)
5 seconds holding this book is enough to make you realize you need to change. After 5 seconds.. little did you know, you'd probably already somewhere in the middle of the book.A 'bible' for all goals specially for those who work in marketing and advertising world.
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