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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book [Paperback]

Paul Arden
4.0 out of 5 stars  See all reviews (21 customer reviews)
List Price: CDN$ 11.95
Price: CDN$ 10.76 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

June 1 2003

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.


Frequently Bought Together

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book + Whatever You Think, Think the Opposite + Damn Good Advice (For People With Talent!): How to Unleash Your Creative Potential by America's Master Communicator, George Lois
Price For All Three: CDN$ 34.88


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Review

"Talented but timid? This noted ad‐man is here to tell you that ambition, not just mere ability, is the key to success in his world ... Arden is punchy and memorable about ’failing better next time’." – i-D

"Saatchi & Saatchi creative legend‐turned‐director Paul Arden has committed his considerable wit and creative thinking to paper in a handy‐sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self‐help guides favored by buttoned‐down businessmen, It’s Not How Good You Are, It’s How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought‐provoking pearls of wisdom." – Shots

"Chapters such as It&rqsuo;s Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you’ll never think the same way again." – Shots

"The former creative director of Saatchi & Saatchi teaches readers how to smash down life’s impossible barriers using a fresh combination of wit, smart thinking, and horiffic mistakes. Outrageously genius." – The Good Book Guide

". . .A wonderful book by one of the most brilliant men I have ever met. . . I met him when he worked as creative director at Saatchi and Saatchi and he was simply inspirational – as is this practical, unpretentious little book." – Amanda Platell

"...Deliciously rich paperback..." – Chicago Sun‐Times

"British adman Paul Arden’s semi‐parodic study in self‐help is as funny as it is provocative..." – Radar

"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977–1992, and his tiny new book out in May, It’s Not How Good You Are, It’s How Good You Want to Be (Phaidon , $7.95), packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible." – PAPER magazine

About the Author

Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as "The Car in front is a Toyota" and "The Independent – It is. Are you?". In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).


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Customer Reviews

Most helpful customer reviews
Format:Paperback
This is a very inspiring book for open-minded people. If you do not believe in yourself and don't want to listen to anyone who tells you how great you REALLY are, do not waste the money.
If you do - you'll find plenty of common sense gems in this book (like "If you get stuck, draw with a different pen"). One can say: "If they are common sense, why do I need this book - I have enough of common sense myself?". Sure you do. That is why you are where you are, right? :-) Pick up this book to remind yourself about what you know and get inspired about what is possible.
Some people complained that the title is very self-promotional. It is. And that is the point of the book and the title: "It's Not How Good You Are, " (let's say it refers to the reality of sales of the book) "It Is How Good You Want To Be: The World's Best Selling Book by Paul Arden" (it wants to be very good - it wants to be the world's best-selling book).
Who knows - it might just as well become one...
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4.0 out of 5 stars How good you want to make that presentation July 27 2003
Format:Paperback
Needed a mind boots, think well, think how good you can be and how good you want to be. The author Paul Arden who work in the advertising industry, have put his thoughts about good, very good, excellent, best in your field and best in the world on paper to help you boots your mind when you're feeling down and out. Specially yo when try to find a solution to a problem or you have you're next mind block. When it seems you're on the wrong side of the meeting table whit your new ideas and know one seems to be interesting. Well just take your time off during the hectic business routine and read this book. The size of the book makes it easy to find a space in your car or somewhere in your desk, just in case you needed. Is easy to read and is written in plain language. If you feel that your ideas time and time is neglected and you feel out of space out of place, but you know somewhere there the entrepreneur fire in you, this pocket mite do the trick. It will take about three hours to read. My advise, include this material in your presentations specially if you have to deliver a presentation about entrepreneurship or just let your audience know what the leadership of today is made off.
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4.0 out of 5 stars How good you want to make that presentation July 27 2003
Format:Paperback
Needed a mind boots, think well, think how good you can be and how good you want to be. The author Paul Arden who work in the advertising industry, have put his thoughts about good, very good, excellent, best in your field and best in the world on paper to help you boots your mind when you're feeling down and out. Specially yo when try to find a solution to a problem or you have you're next mind block. When it seems you're on the wrong side of the meeting table whit your new ideas and know one seems to be interesting. Well just take your time off during the hectic business routine and read this book. The size of the book makes it easy to find a space in your car or somewhere in your desk, just in case you needed. Is easy to read and is written in plain language. If you feel that your ideas time and time is neglected and you feel out of space out of place, but you know somewhere there the entrepreneur fire in you, this pocket mite do the trick. It will take about three hours to read. My advise, include this material in your presentations specially if you have to deliver a presentation about entrepreneurship or just let your audience know what the leadership of today is made off.
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5.0 out of 5 stars Never a dull moment. April 16 2004
By April
Format:Paperback
There are lessons within this book that you may have learnt. But with that busy life of yours that once the idea had popped into your head, it popped right out. This just acts out as a little guide book, a reminder perhaps to get you through to remembering what you really want and how to get it. Though it draws on advertising mainly, it can be presented in many levels. There are great examples, pictures... Nothing too boring that would make you set it aside and never touch the damn thing again. Something easy to pick up when you've lost all hope and motivation. Its language and simplistic manner is set out so that there is no "drag time." There are books that span pages to get a point across, making it hard to pinpoint their exact meaning. Others too open to analogical readings. This is not one of them. Easy to reference, inspirational quotes, a great read really. An enjoyable one too.
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1.0 out of 5 stars What drivel Nov. 24 2003
By A Customer
Format:Paperback
Yes it has some cute quotables and no doubt some value to a dim-witted 8th-grader looking for success. It could not have taken Paul Arden more than 15 minutes of thought to put together such a waste of paper.
My firm sent this out to all senior management - it's on a par with that other tome - "Who moved my cheese".
It's simple pop-psychology for the masses - keep clear... if it were free and printed on toilet paper you might want to consider using it - if you know what I mean.
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4.0 out of 5 stars Simple yet inspirational Feb. 20 2004
By Ron
Format:Paperback
This book is a very simple book with a powerful message. You can probably finish reading the entire book in 20 minutes. However, the lessons that are taught in this book are quite memorable. Each "chapter" contains a life lesson in a very succinct and graphic format. Each lesson probably has less than 10 sentences long but i must confess the lessons really stick in your mind and i often find myself revisiting it again whenever self-doubts arise. It's definitely worth checking out.
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Most recent customer reviews
5.0 out of 5 stars Five Stars
great
Published 12 days ago by jaime
5.0 out of 5 stars A fantastic, quick read that'll put you in a great mood.
Pick it up and read it in one sitting. A fun, interesting read. Easy to put down and pick back up again and again. Keep it handy.
Published 4 months ago by Christopher Bill
4.0 out of 5 stars A pocket sized book of anecdotes
I was somewhat skeptical when this book showed up. It's small, short, and large printed - not what I was expecting. Read more
Published 9 months ago by Zach Anderson
5.0 out of 5 stars worth it.
I am only half way through, but the first half is well worth the money. Just the inspiration I needed to set me back on track. Read more
Published 14 months ago by Ash
4.0 out of 5 stars Pithy Parables for your Presentations
If you're like me and have to prepare presentations on topics that fascinate you, but that your audience needs to be convinced about, have this book on your desk. Read more
Published 23 months ago by McGillicuddy
4.0 out of 5 stars Oh he's good...really good.
The book itself is an example of Paul Arden's ability to market a product.

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden is full of anecdotes and... Read more
Published on May 27 2012 by Red Reading Hood
4.0 out of 5 stars creative fun
For the person looking at the fun side of creative ads.. this little book is for you.
Published on Jan. 4 2010 by Darrell Clark
4.0 out of 5 stars It IS th ebest selling book
Just want to add a bit to what Keith Appleyard says: You have to read exactly what Paul says when he says, "The Best Selling Book By Paul Arden". Read more
Published on Jan. 15 2009 by Mark Twain Jr.
5.0 out of 5 stars simply hit the mark!
5 seconds holding this book is enough to make you realize you need to change. After 5 seconds.. little did you know, you'd probably already somewhere in the middle of the... Read more
Published on June 24 2004 by Yasin
5.0 out of 5 stars ...yeah
So far, this is the only book I've ever read that I've bought more of to give to other people. And I read a lot of books.
Published on June 22 2004 by nanabanana
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