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Its Not News Its Fark
 
 
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Its Not News Its Fark (Hardcover)

by Drew Curtis (Author) "FARK IS WHAT FILLS SPACE WHEN MASS MEDIA RUNS OUT OF news ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product Description

From Publishers Weekly

The editorial principle behind Curtis's Web Site Fark.com is remarkably simple: readers submit news stories with their own wacky headlines, inviting snarky commentary from other readers. Here, he steps back to examine why "Mass Media" keeps churning out the sort of inane stories that are "supposed to look like news" that make the site so wildly popular. The critique is familiar—see Barry Glassner's The Culture of Fear, among others—but Curtis delivers it with richly sarcastic humor. A section on hysteria over unlikely disasters, for example, punctures alarmist stories with one-line synopses like "Oh my God, there's bacteria on everything." Other chapters explore fake news trends, such as "Equal Time for Nutjobs," which explains how 9/11 conspiracy theories manage to get public airing, or the proliferation of nonevents that are little more than publicity stunts. But the anger behind his criticisms of media companies for producing such nonsense is defused by the acknowledgment that readers actually want to be titillated. Unfortunately, the pleasure of reading Fark.com online, where you can always add your own two cents to the conversation, doesn't always translate to the printed page; old user comments aren't so much comic relief as tacked-on disruption. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


From Booklist

Curtis, founder of the hugely popular Web site Fark.com, recalls how and why he got the idea to feature news that is really "Not News." The genesis for the site was correspondence Curtis exchanged with a friend he'd met while living in England; much of it was trading odd news stories. On a whim, in 1997 he registered the domain name Fark.com while he pondered what to post. He decided to use the site as a clearinghouse for odd bits of news and commentary by contributors. Curtis includes excerpts from Fark.com--searching for modern descendents of Genghis Khan, tools Britons use for flossing--and biting commentary on modern news gathering, which Curtis complains has grown inane under the pressure of a 24/7 news cycle. Among his criticisms: canned seasonal stories, out-of-context celebrity comments, articles that are actually advertisements, and headlines that contradict articles. What's most fun about Fark.com, which is used by radio DJs and commercial news outlets, is its rewritten headlines and streaming commentary. Vanessa Bush
Copyright © American Library Association. All rights reserved
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FARK IS WHAT FILLS SPACE WHEN MASS MEDIA RUNS OUT OF news. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars Your dog wants more cynicism..., Jun 6 2007
By C. Fletcher (Halifax, Nova Scotia, Canada) - See all my reviews
(REAL NAME)   
I'm the type of person who reads occasionally. It takes me months to complete a book because I only read a few pages at a time here and there. However, when I recieved my copy of "It's Not News, It's Fark" yesterday, I started reading it immediatly. In fact, I spent yesterday afternoon, evening, and today reading the book. I had completed the book in under 24 hours, something I had never done before.

What really appealed to me is the cynicism within the book. Drew does a very good job over explaining how news is cycled (or recycled) and how 24/7 news networks have to struggle to find stories when no stories are there. While reading the book, you will find yourself remembering news articles you have read that have fallen into the same traps as the ones Drew talks about in the book.

This is a great read for anyone who keeps up with current events or watches Mass Media. If you're a person that enjoys Jon Stewart's style of cynicism towards media and politics, you'll love this book.

The only problem is the book did not ship with a Guinnes Bar Towel as promised. I blame Drew.

YA RLY.

Chris Fletcher
TotalFarker: cfletch13
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