- Paperback: 294 pages
- Publisher: Global Professional Publishing; 3 edition (Feb 1 2008)
- Language: English
- ISBN-10: 0852976860
- ISBN-13: 978-0852976869
- Product Dimensions: 23.4 x 16.5 x 2 cm
- Shipping Weight: 454 g
- Average Customer Review: 4.5 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: #446,563 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.
An investor's success depends far more on when they sell a stock than on when they buy it; yet most investors tend to hold on to a stock far too long. Brokers, too, often hesitate about advising to sell. Investors need help knowing when to cash in. It's When You Sell That Counts helps them all identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. The book also provides practical advice on how to sell in changing market conditionsâincluding a checklist to help investors decide if they should sell or hold in adverse markets.
It's When You Sell That Counts reveals the personal hangups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision.
An investor's success depends far more on when they sell a stock than on when they buy it; yet most investors tend to hold on to a stock far too long. Brokers, too, often hesitate about advising to sell. Investors need help knowing when to cash in. It's When You Sell That Counts helps them all identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. The book also provides practical advice on how to sell in changing market conditionsâincluding a checklist to help investors decide if they should sell or hold in adverse markets.
It's When You Sell That Counts reveals the personal hangups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision.
Book Info
Reveals the personal hang-ups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision. Revised edition provides practical, entertaining advice on how to sell successfully in today's volatile market.
--This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Buy and Sell NOT Buy and Hold,
By Rob Ryley "Robert" (Northeast NJ) - See all my reviews
This review is from: It's When You Sell That Counts (Hardcover)
If you are one of millions of investors who lost a significant amount of wealth since 2000, you should read this book so it doesn't happen again.Buying a stock or fund is relatively easy. There are legions of "experts" who will tell you what to buy. But buying is only half of the story. Selling, most experienced traders would argue, is more important. Selling preserves capital, reduces risks, and retains profits. Yet, it is very rare to find someone who will recommend when to sell an investment. The fact that Cassidy's book is one of the very few that addresses selling a stock makes it unique. Cassidy addresses the common objections to the "buy and sell", as opposed to the "buy and hold" approach to stock investing, and also provides some guidelines on when to close out a trade.
2.0 out of 5 stars
Defensive trading techniques. Not for investors.,
By
This review is from: It's When You Sell That Counts (Hardcover)
This book has 2 problems, which account for my low rating:1. This book is focused only on "trading" and not investing. In other words, it seeks to maximize short term profits, and does not deal with the investor who is willing to take risks and ride out adversity and selling opportunities for a profit in the long term. Unfortunately, this orientation is not explained in the book description, and is only stated as a "by the way" on page 87. I probably would not have bought it if I had known this. For the investor, this book is of very limited value. It is hard for me to judge the value to traders, since I am not very knowledgable on the subject. 2. The bulk of this book is explanation of technical sell indicators. There is no attempt to connect between them, merely to catalog all the various "sell" signs. The fact that many of the indicators may contradict themselves with an individual stock is not dealt with. On the positive side, the first part of the book lays out a laundry list of reasons why there is a bias against selling, ranging from the nature of the brokerage industry to behavioral economics. I found this part of the book very interesting and fresh, and it provided useful food for thought about my own patterns of selling. If you can find the book cheaply, it is worth the price for the first section alone, even if you are an investor and not a trader.
4.0 out of 5 stars
Selling Advice for Investors,
By A Customer
This review is from: It's When You Sell That Counts (Hardcover)
Cassidy does a good job informing investors that there is more to investing than simply buying stock and then forgetting you own it. The selling decision is a vital part of the investment process for all successful investors. The author discusses reasons why investors fail to sell intelligently and guides them to making better decisions. Once the decision to sell has been made, I recommend investors consider using call options to sell the stock at a price above the current price. To learn how to accomplish this with options, read THE SHORT BOOK ON OPTIONS.
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