Book Description
With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.
An investor's success depends far more on when they sell a stock than on when they buy it; yet most investors tend to hold on to a stock far too long. Brokers, too, often hesitate about advising to sell. Investors need help knowing when to cash in. It's When You Sell That Counts helps them all identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. The book also provides practical advice on how to sell in changing market conditionsâincluding a checklist to help investors decide if they should sell or hold in adverse markets.
It's When You Sell That Counts reveals the personal hangups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision.
An investor's success depends far more on when they sell a stock than on when they buy it; yet most investors tend to hold on to a stock far too long. Brokers, too, often hesitate about advising to sell. Investors need help knowing when to cash in. It's When You Sell That Counts helps them all identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. The book also provides practical advice on how to sell in changing market conditionsâincluding a checklist to help investors decide if they should sell or hold in adverse markets.
It's When You Sell That Counts reveals the personal hangups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision.
About the Author
Donald Cassidy is the founder and executive director of the Retirement Investing Institute (RII), a not-for-profit organization devoted to helping individual investors face the challenges of investing and retirement. Formerly, he was Senior Research Analyst, Lipper Inc., a Reuters Company, from 1990-2006. He is the author of five books on personal investing, including When the Dow Breaks (McGraw Hill), as well as a weekly radio guest on mutual funds for a local Denver radio station. In addition, he is the author of an online mutual funds curriculum for the Wall Street University.
