This is my dog loves this toy, shes a german shep/black lab mix.. about 65lbs. It stands the test of time as well, she is an aggressive chewer and she's had it since Oct 2013. This squeaker isn't excessively loud either, it did end up falling out in March. She played with it everyday though, and even without the squeaker she still loves to play with it. I would recommend being around when your dog is playing with this one, just in case the squeaker falls out. Hope this helps anyone out there trying to decide if they will buy it.