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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
 
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Kindle Edition]

Gary Vaynerchuk
4.9 out of 5 stars  See all reviews (10 customer reviews)

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Product Description

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.


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2 of 2 people found the following review helpful
By Sheilah HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
Well all know that social media is the way of the future, and that advertising through social media is an absolute must. Every book that covers this topic offers a how-to for how to be successful, and some of them can be very boring. This book I quite liked because it isn't a manual, of a step by step, but rather it teaches us to how make stories in social media to draw in consumer's attention.

The book is written in an easy and light-hearted style, making it engaging and interesting.

I have never read any other material by this author, but after this I do intend to pick them up.

Should you buy? yes.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Read! Dec 27 2013
Format:Hardcover|Verified Purchase
This book is great for anyone involved with social media. Even if you are just starting out, Gary Vaynerchuk makes it straightforward by including both positive a negative case studies.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Real Dec 30 2013
By jambar_
Format:Hardcover|Verified Purchase
Tells it how it is and explains how anyone can capitalize on social platforms. Well worth the $. Thanks Gary!
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4.0 out of 5 stars social media May 25 2014
Format:Kindle Edition|Verified Purchase
If you want to learn about marketing on different social media platforms, this is the book for you. A fun easy read.
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Format:Kindle Edition
I love Gary's tone and how he breaks down so many real world examples. I'm going to be looking more deeply at how we use our social networks.
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