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Journey To Emerald City [Hardcover]

4.7 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

April 24 2003
The authors of "The Oz Principle" provide a step-by-step plan for creating and sustaining a culture of accountability at all levels of the organization.

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Product Description

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Taking inspiration from The Wizard of Oz, international management consultants Roger Connors and Tom Smith have adapted the underlying framework of one of the world's most famous morality plays to propose a better way of doing business. In their first book, The Oz Principle, they described the potential benefits of a related structure of corporate unification and discussed its long-range ramifications for organizational improvement. In their new effort, Journey to the Emerald City: Achieve a Competitive Edge by Creating a Culture of Accountability, they articulate a step-by-step plan for accelerating its development. The obstacle-strewn path negotiated by the story's legendary characters helped create an "understanding of what was needed in order to achieve the goals of each person on the team," write Connors and Smith. "Yet, the journey not only led to personal insight about what needed to change, but also a collective insight about how the team needed to think and act as a whole in order to get where they were going." Accordingly, the authors present a Yellow Brick Road-map here for altering behavioral patterns of employees and managers to get them working together more effectively to achieve superior results. --Howard Rothman

From the Inside Flap

Building on the success of their previous book, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a Culture of Accountability in which people focus on achieving the results critical to a company's future.

Connors and Smith provide a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, that drive actions, that produce the ultimate competitive advantage.

Filled with success stories, the authors introduce a step-by-step model to help people at any level of the organization take action that will alter the culture's belief system in order to produce the desired results.

Inside This Book (Learn More)
First Sentence
In the story The Wonderful Wizard of Oz, the Yellow Brick Road is a path to change for the story's characters. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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1 of 1 people found the following review helpful
5.0 out of 5 stars Long Term Success Must Read March 13 2004
One of the most challenging things for people to do is open their minds and accept new ideas and/or new thoughts about old ideas. Journey To the Emerald City affords readers the rare opportunity to overcome this challenge.
Following the metaphor developed in their best-selling book, The Oz Principle, Connors and Smith dive into the core issue surrounding the achievement of results in organizations...the company's culture. Simply put, the culture of the organization actually determines the results the company will achieve. Connors and Smith clearly let us know that the company culture is how the company both thinks and acts.
As readers of The Oz Principle found, the answers to the problems that plague most of us are most often found within ourselves. Journey To The Emerald City picks up where Oz left off. This is a step-by-step guide to first understanding your current culture and then defining what it needs to become in order to attain and even exceed your expected levels of achievement.
As a former TEC Chair, I had the privilege of working intimately with CEO's and Presidents of companies ranging in revenue from just under $2M to over $60M. One of the hardest steps any of these successful leaders had to take was creating a Culture of Accountability within their organizations. The reason for the challenge was painfully clear, most leaders do not know how to create a culture of accountability, let alone really understand what such a culture looks and acts like. More and more senior leadership teams are searching for the "magic program" to make people "more accountable." Happily, Journey provides just that program, but it isn't magic. It's practical and simple to understand. It's implementable, right now.
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1 of 1 people found the following review helpful
2.0 out of 5 stars It's to Laugh Jan. 29 2001
Many business books are a form of utopian literature and should be treated as such. Given this premise, one would think that a book with a title like "Journey to the Emerald City" would be a top-notch business book as it suggests the authors might have a certain awareness of this genre.
Unfortunately, this in not the case here. Instead, this is yet another entry in the "book as selling tool" sweepstakes. In this sub-genre of the business book, the book is the foot-in-the-door for selling consulting services. Little more than a powerpoint presentation fleshed out with the usual miscellaneous facts and figures, these books are short on everything but jargon. They offer middle managers cozy, self-evident insights and simplistic advice that most company employees find insulting or at least insipid. (Around our office, the charts in the first chapter that show "non-aligned" and "aligned" processes and goals are considered a fine example of this facile and fallacious sub-genre as they keenly demonstrate the obvious in the most obvious fashion possible.)
Business books are not known for their sense of humor, certainly, because as we all know, business is extraordinarily serious. Yet, lack of wit and self-awareness are not virtures either. Nor is the plodding purposefulness with which the authors describe their "innovative" approach, although again, they are clearly in good company in this genre.
A shame really, especially since clearly the publishers felt strongly enough about the book to spend some extra bucks on shiny green foil on the jacket. Then again, perhaps the title is more apt than I take it to be. Like in the Wizard of Oz, we find there is no wizard behind the flashy curtain and special effects, but rather the usual seller of snake oil.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Gain a competitive Edge March 12 2004
By A Customer
In Journey to the Emerald City, Connors and Smith present the principles that make organizational culture THE competitive edge for the 21st Century. They describe in useful, applicable, and concrete ways how to blast away boundaries, create ownership, and drive performance by creating a culture of accountability. Applying the process found in Journey will give any organization a competitive edge!
David Mathisen
Sr. Vice President & General Manager
Orbital Transportation Management Systems
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5.0 out of 5 stars A Beguiling Title... March 12 2004
By A Customer
For me, the authors wrote a solid "how to" book on developing a culture within an organization that gets results. Practical and easily understood approaches to fashioning cultural change for achieving results are presented point by point within the pages of this work. For example, several issues addressed are:
-exposing the fallacy of activities for the sake of activities with no appreciable results
-recognizing that every organization has a culture and how to transition that culture into one of effective accomplishment and results-oriented accountability at every level and with every member of the organization
-conveying an agenda on how to make that transition and sustain the new results-oriented culture
It is all here in understandable and ready-to-apply form. While the authors don't pretend that this work to change culture is simple or can be accomplished overnight, they do provide a very focused and forthright view of what is important to work on and maintain as progress is made.
If your organization could be achieving better results or needs to meet promised goals, this is an easy read that contains critical ideas, notions and concepts on how to get there fast.
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