- Hardcover: 256 pages
- Publisher: Harvard Business Press; 1 edition (Sep 1 2001)
- Language: English
- ISBN-10: 1578512530
- ISBN-13: 978-1578512539
- Product Dimensions: 24.1 x 16.4 x 2.3 cm
- Shipping Weight: 590 g
- Average Customer Review: 4.2 out of 5 stars See all reviews (17 customer reviews)
- Amazon Bestsellers Rank: #465,555 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon
In Judo Strategy, David B Yoffie, a professor of International Business Administration at Harvard Business School, and Mary Kwak, a Harvard research associate, turn the principles of Judo (speed, agility and the capacity to outmanoeuvre opponents who seem--at least on the surface--to be more powerful) around for a corporate audience to show how they can also be used to help companies battle seemingly bigger and stronger competitors. The metaphor has been used before in business and economic examples, the authors concede, "Yet no one, to our knowledge, had tried to use judo as the basis for a systematic way of thinking about strategy." In the pages that follow they begin by delving into the three primary tenets of the discipline (movement, balance and leverage), and show specifically how each could be applied in business. They then explore the way three prominent New Economy companies (Palm Computing, RealNetworks and CNET Networks) have successfully put the strategy into practice. Finally, they offer insight into fending off others who employ the judo strategy. In all, this is an original and practical management approach. --Howard Rothman
Review
"...Mr. Yoffie and Ms. Kwak use the judo metaphor with perfect sensibility." -- Dallas Morning News
"...when taken to the mat, the book stands the test." -- Entrepreneur Magazine
"Judo Strategy is a lively, detailed analysis of how small companies can compete against larger ones." -- Business Week
"Yoffie and Kwak successfully follow through on a simple approach that delivers useful advice for any manager." -- Computerworld
"...when taken to the mat, the book stands the test." -- Entrepreneur Magazine
"Judo Strategy is a lively, detailed analysis of how small companies can compete against larger ones." -- Business Week
"Yoffie and Kwak successfully follow through on a simple approach that delivers useful advice for any manager." -- Computerworld
Inside This Book
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First Sentence
IN THE SPRING of 1994, a little-known company called Mosaic Communications opened its doors in Mountain View, California. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
IN THE SPRING of 1994, a little-known company called Mosaic Communications opened its doors in Mountain View, California. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
One of the best business book,
By "kampolpop" (BROOKLYN, NY United States) - See all my reviews
This review is from: Judo Strategy: Turning Your Competitors Strength to Your Advantage (Paperback)
The book is very good and give the reader a broad perspective and 360 degree view of business model. It tells you how to think on another side of what we thought. Tell you the examples from the past. Even though it forces some example to be an example of the strategy, it's still good to know what we should look. I believe this is one of the best book for any business man who has 360 degree perspective.
3.0 out of 5 stars
Good...,
By
This review is from: Judo Strategy: Turning Your Competitors' Strength to Your Advantage (Hardcover)
Several good ideas in this book on marketing strategies for smaller companies; that made the book worth reading. The author spent too much time on the discussion of Judo. The book contains some memorable phases such as "Don't moon the giant", which would have been good advice for Netscape to follow. Great discussion on how to use a large company's strengths against it.
5.0 out of 5 stars
Clever analogy with great insights,
By A Customer
This review is from: Judo Strategy: Turning Your Competitors' Strength to Your Advantage (Hardcover)
The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when pulled, and the concept of leverage. I highly recommend this book for managers facing big, powerful companies.
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