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Just My Type: A Book About Fonts [Audiobook, CD, Unabridged] [Audio CD]

Simon Garfield , Gildart Jackson
4.8 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Sept. 30 2011
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

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"A lively companion to books such as Robert Bringhurst's essential Elements of Typographic Style (1992) and John Lewis's classic Typography: Design and Practice." ---Kirkus Starred Review

About the Author

Simon Garfield is the author of books including The Error World: An Affair with Stamps and Mini: The True and Secret history of the Making of a Motor Car.

With acting credits that span stage and screen, Gildart Jackson is most often recognized for his role as Gideon on Charmed. Other notable TV roles include Jackson Palmer on Providence and Simon Prentiss on General Hospital, and his theater roles include Henry Higgins in My Fair Lady, and Adrian in Private Eyes at the Old Globe.

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2 of 2 people found the following review helpful
5.0 out of 5 stars FONTASTIC Jan. 22 2013
Format:Paperback|Verified Purchase
After reading this book, you will never look at public signs, newspapers, advertising, or even your computer settings the same again.
Just My Type by Simon Garfield is a brilliant little book on a topic you would think boring beyond belief. But you would be wrong, for there is a lot to learn about how fonts and type sets affect the way we read and think.
Thousands of fonts are all around us and we are affected by them in an almost subliminal manner. Why do some ads attract us more than others? Why is the masthead of a newspaper written in a gothic style? Why are highway signs printed in lower case letters? And why did IKEA change its font from Futura to Verdana, and endure the fury of some of its customers? All is answered here, with wit and style.
Some fonts have become almost omnipresent, and once it is pointed out by Garfield, we suddenly see them everywhere. Signs in aeroports are likely to be in Frutiger because it is so highly visible. Johnson Sans was created for the London Underground and one only has to read Cockfosters in that font and know that it is a Tube station. Some are highly readable, such as Cochin, or highly legible, such as Helvetica, or look legal and important like Baskerville, or monumental (Trajan), or just beautiful (Garamond). Then there are the overused or ugly fonts, such as Comic Sans and Times New Roman. You will now see roadside signs and think, what on earth were they thinking of?
Just My Type is a wonderful, useful book and a pleasure to read, and not just because it is printed in Sabon.
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5.0 out of 5 stars Five Stars July 12 2014
Format:Paperback|Verified Purchase
Well written, well read
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5.0 out of 5 stars Great read April 25 2013
By bB
Format:Paperback|Verified Purchase
Am a graphic designer and am in love with fonts.
I could not put it down, a most enjoyable read.
Must say. . . this book is full of great characters!
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