Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Just My Type: A Book About Fonts Paperback – Sep 22 2011


See all 9 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, Sep 22 2011
CDN$ 9.31 CDN$ 11.91

Summer Clearance on Books Books That Make You Think




July 15th is Prime Day

Product Details

  • Paperback
  • Publisher: Profile Books Ltd (Sept. 22 2011)
  • Language: English
  • ISBN-10: 1846683025
  • ISBN-13: 978-1846683022
  • Product Dimensions: 12.9 x 2.5 x 19.8 cm
  • Shipping Weight: 381 g
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #303,975 in Books (See Top 100 in Books)

Product Description

Not My Type - Simon Garfield - Profile Books

Inside This Book

(Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.9 out of 5 stars
5 star
8
4 star
1
3 star
0
2 star
0
1 star
0
See all 9 customer reviews
Share your thoughts with other customers

Most helpful customer reviews

3 of 3 people found the following review helpful By James W. Derry on Jan. 22 2013
Format: Paperback Verified Purchase
After reading this book, you will never look at public signs, newspapers, advertising, or even your computer settings the same again.
Just My Type by Simon Garfield is a brilliant little book on a topic you would think boring beyond belief. But you would be wrong, for there is a lot to learn about how fonts and type sets affect the way we read and think.
Thousands of fonts are all around us and we are affected by them in an almost subliminal manner. Why do some ads attract us more than others? Why is the masthead of a newspaper written in a gothic style? Why are highway signs printed in lower case letters? And why did IKEA change its font from Futura to Verdana, and endure the fury of some of its customers? All is answered here, with wit and style.
Some fonts have become almost omnipresent, and once it is pointed out by Garfield, we suddenly see them everywhere. Signs in aeroports are likely to be in Frutiger because it is so highly visible. Johnson Sans was created for the London Underground and one only has to read Cockfosters in that font and know that it is a Tube station. Some are highly readable, such as Cochin, or highly legible, such as Helvetica, or look legal and important like Baskerville, or monumental (Trajan), or just beautiful (Garamond). Then there are the overused or ugly fonts, such as Comic Sans and Times New Roman. You will now see roadside signs and think, what on earth were they thinking of?
Just My Type is a wonderful, useful book and a pleasure to read, and not just because it is printed in Sabon.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
3 of 3 people found the following review helpful By Jill Meyer HALL OF FAMETOP 50 REVIEWER on Jan. 21 2011
Simon Garfield is a British author who has written non-fiction works delving into everything from the history of AIDS in Britain, to the attitudes of the British during and after WW2. He's a splendid writer who concentrates on - shall we say - somewhat "quirky" topics. Case in point is his current book on fonts (or founts, as they used to be called).

Fonts came into being with the invention of the printing press in the late 15th century. It is shocking to realise that the printing of books for the masses has only existed for a fraction of man's existence. Books are such an integral of our lives that its amazing to think only 600 years ago books were owned only by the very wealthy or religious orders.

Garfield traces the history of fonts from their earliest days, paying special attention to those which we're most familiar with - Helvetica, Gill Sans, Arial, and Akzidenz Grotesk (a favorite of mine, if only for the name). He writes about the artisans behind the lettering, and most interesting, how certain fonts cause emotional responses in the people who view them. Why were some fonts popular for hundreds of years, only to fall from favor? How do fonts determine what consumers buy and what they don't buy? And how boring our lives would be if everything was printed in the same font.

Garfield has a lively writing style and is never boring. He gives a very good reference section at the back of the book, which is very helpful to those readers who want to know more.

By the way, if you're reading this, then be sure to go over to AmazonUSA read the review by Rob Hardy in this section. His long and interesting review is spot on - he's a reviewer's reviewer - and Rob's are the gold standard of reviews.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
2 of 2 people found the following review helpful By Sheena McGrath on Oct. 7 2011
Format: Hardcover
I really enjoyed this book. Learn about the anti- Comic Sans movement, why Helvetica was perfect for The Office, and the controversy over Ikea's facelift. This is a well-written and interesting book by the author of Mauve.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback Verified Purchase
Different ! I knew it would be possibly odd--but interesting, having read his book "On the Map". It got a bit dry in places, ad I would have benefited from a chart of some of the styles of type for comparison, but quite enjoyable. I have passed it on to the one who gave us "On the Map.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By bB on April 25 2013
Format: Paperback Verified Purchase
Am a graphic designer and am in love with fonts.
I could not put it down, a most enjoyable read.
Must say. . . this book is full of great characters!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Look for similar items by category


Feedback