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Product Description
Product Description
"If the climate crisis had struck fifty years ago, we should have had no alternatives to fossil fuels. Today, there are many alternatives, and Tom Rand's book, Kick, is a superb introduction." -Gwynne Dyer, Journalist - International Affairs
Kick is richly illustrated and accessible, it addresses achievable solutions that will have a real and meaningful impact on the future for our children. It's been conceived to appeal to a broad range of readers on multiple levels. For those who skim read and pull quotes and captions, Kick provides an engaging glimpse of this fascinating subject. For those who seek deeper understanding, the lively, factual text provides an easy-to-understand summary of the technologies and supports all claims with scientifically verified endnotes-from a politically neutral technology expert. Kick will engage, entertain and educate the public about one of the most important subjects of our time. The book deals with Solar, Wind, Geothermal, Biofuels, Hydropower, Ocean, Smart Buildings, Transportation, Efficiency and Conservation and the Energy Internet.
About the Author
Tom Rand acts as Lead Cleantech Advisor at the Toronto-based MaRS Institute, which supports the commercialization of Canadian research development. Before joining MaRS, Tom was a successful entrepreneur, founding Voice Courier Inc. in 1991, a telecommunications software company. It led its expansion to more than 100 employees in three countries. In 2005, he began VCi Green Funds, a private venture fund to provide angel and venture capital to companies developing emission reducing technologies.
Inside This Book
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Most helpful customer reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars
Beautiful book and a fresh perspective on the carbon debate,
By
This review is from: Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World (Hardcover)
I just got an advanced copy of this book and I love it. I'll mention that I know the author personally, so I'll do my best to stick to the facts and leave opinions for others. The book itself is well laid out, easy to follow and is full of hundreds of large, beautiful photos and illustrations. In each chapter, Tom lays out a simple case for a different renewable energy technology, focusing on products and technologies that are already available and not counting on new inventions or discoveries to make his case.What I like most having just started it is how he makes his case - energy isn't free and the world needs more. We can invest in coal and oil, or we can diversify, channeling more money into other areas. He then looks at what we're going to spend on energy in the next decade anyway and says, "What happens if we invest some of that in renewables?" At the end of the day, coal and oil are cheap right now, but sunlight, wind and geothermal heat are free forever. Turning coal and oil into energy is also cheap, but the cost of turning other sources of energy is less than you think, and falling faster than you think. Interesting read, beautiful book, the technologies themselves are well explained with lots of photos and I think his case is well made. I highly recommend the book if for no other reason that he's taken a different approach to tackling the problem of carbon based fuels.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Exceeded my Expectations - Beautiful and Informative,
By
This review is from: Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World (Hardcover)
I am in the Green Energy business so we bought one for the office and one for home.I was very pleasantly surprised. I have not read it all the way through yet but not only are the photos and diagrams gorgeous but I am learning things about technologies that I only knew of peripherally. This is interesting for me being and Engineer who is in the business. I particularly liked the parts at the end of each chapter when he talks about what we would get with a Trillion dollar investment into each. Makes me feel much better that the Climate Change and Peak Oil problems can be solved in our lifetime.
5.0 out of 5 stars
Wonderful Read - Just Plain Inspiring,
By
This review is from: Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World (Hardcover)
I purchased this book after attending an event where Rand spoke. He was truly inspiring and has a fiery passion for the topic of climate change. The book is very well presented and looks beautiful. I've since purchased as a corporate giveaway on many occasions. I highly recommend this book - even for your coffee table.
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