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Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World Hardcover – Feb 11 2010
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About the Author
Tom Rand acts as Lead Cleantech Advisor at the Toronto-based MaRS Institute, which supports the commercialization of Canadian research development. Before joining MaRS, Tom was a successful entrepreneur, founding Voice Courier Inc. in 1991, a telecommunications software company. It led its expansion to more than 100 employees in three countries. In 2005, he began VCi Green Funds, a private venture fund to provide angel and venture capital to companies developing emission reducing technologies.
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Top Customer Reviews
What I like most having just started it is how he makes his case - energy isn't free and the world needs more. We can invest in coal and oil, or we can diversify, channeling more money into other areas. He then looks at what we're going to spend on energy in the next decade anyway and says, "What happens if we invest some of that in renewables?"
At the end of the day, coal and oil are cheap right now, but sunlight, wind and geothermal heat are free forever. Turning coal and oil into energy is also cheap, but the cost of turning other sources of energy is less than you think, and falling faster than you think.
Interesting read, beautiful book, the technologies themselves are well explained with lots of photos and I think his case is well made. I highly recommend the book if for no other reason that he's taken a different approach to tackling the problem of carbon based fuels.
I was very pleasantly surprised. I have not read it all the way through yet but not only are the photos and diagrams gorgeous but I am learning things about technologies that I only knew of peripherally. This is interesting for me being and Engineer who is in the business. I particularly liked the parts at the end of each chapter when he talks about what we would get with a Trillion dollar investment into each.
Makes me feel much better that the Climate Change and Peak Oil problems can be solved in our lifetime.
Most Helpful Customer Reviews on Amazon.com (beta)
he's a fabulous communicator and clearly privy to all the most exciting things coming out of the start up and green tech world.
also amazing imagery, so you dont have to sit down and read it all at once. it's a very very visual work, that i highly recommend.
"Kick the Fossil Fuel Habit" is an absolutely fascinating discussion on each of these ten clean technologies presented, both with pros and cons. The information contained also notes their possible impact and the companies that are currently working through the obstacles to bring them to light on a large, commercial scale. Complete with gorgeous photography worthy of a `National Geographic' magazine, "Kick the Fossil Fuel Habit" serves as both an informative `green living' book and a vibrantly colorful coffee table book. For the most part, it's very well organized and edited, only displaying a couple of errors. The only obviously noticeable issue was the incorrect notation of Olympic swimmer Michael Phelps' name in this sentence, "TelePresence is to video-conferencing what Mark Phelps is to swimming." Oops.
"Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World" will be thoroughly enjoyed by not only those well-versed in green technologies but an eye-opening read for those just beginning to learn about these important alternative energy options. Frankly, I was amazed at how far behind the United States was in compared to other countries' efforts in minimizing fossil fuel dependence. While lifestyle habits in these other countries have made the incorporation of `cleaner living' a little easier than in the U.S., other difficult obstacles such as much higher tax rates make their commitment to this endeavor a truly selfless example worth following. Rand does an excellent job not only informing his readers of what these technologies are all about but what people - real people - are doing to further this global effort. His writing style flows with inspiring language and motivation that will kick start even the most stubborn of skeptics. Well done!
Reviewed by Vicki Landes, author of "Europe for the Senses - A Photographic Journal"
The 10 clean technologies are: Solar, Wind, Geothermal, Biofuels, Hydropower, Ocean, Smart Buildings, Transportation, Efficiency, and the Energy Internet
I love the beautiful pictures in this hardcover 250 page book, and it's a more positive spin on a problem that has gotten so much bad press.
***** HIGHLY RECOMMENDED
-Graduated from a graduate level Sustainable Systems program
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