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Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World [Hardcover]

Tom Rand , Dave Clark
5.0 out of 5 stars  See all reviews (3 customer reviews)
List Price: CDN$ 34.95
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Book Description

Feb. 11 2010 0981295207 978-0981295206 1st Edition

"If the climate crisis had struck fifty years ago, we should have had no alternatives to fossil fuels. Today, there are many alternatives, and Tom Rand's book, Kick, is a superb introduction." -Gwynne Dyer, Journalist - International Affairs

Kick is richly illustrated and accessible, it addresses achievable solutions that will have a real and meaningful impact on the future for our children. It's been conceived to appeal to a broad range of readers on multiple levels. For those who skim read and pull quotes and captions, Kick provides an engaging glimpse of this fascinating subject. For those who seek deeper understanding, the lively, factual text provides an easy-to-understand summary of the technologies and supports all claims with scientifically verified endnotes-from a politically neutral technology expert. Kick will engage, entertain and educate the public about one of the most important subjects of our time. The book deals with Solar, Wind, Geothermal, Biofuels, Hydropower, Ocean, Smart Buildings, Transportation, Efficiency and Conservation and the Energy Internet.

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Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World + Waking the Frog
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Product Details

Product Description

About the Author

Tom Rand acts as Lead Cleantech Advisor at the Toronto-based MaRS Institute, which supports the commercialization of Canadian research development. Before joining MaRS, Tom was a successful entrepreneur, founding Voice Courier Inc. in 1991, a telecommunications software company. It led its expansion to more than 100 employees in three countries. In 2005, he began VCi Green Funds, a private venture fund to provide angel and venture capital to companies developing emission reducing technologies.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
5 of 5 people found the following review helpful
I just got an advanced copy of this book and I love it. I'll mention that I know the author personally, so I'll do my best to stick to the facts and leave opinions for others. The book itself is well laid out, easy to follow and is full of hundreds of large, beautiful photos and illustrations. In each chapter, Tom lays out a simple case for a different renewable energy technology, focusing on products and technologies that are already available and not counting on new inventions or discoveries to make his case.

What I like most having just started it is how he makes his case - energy isn't free and the world needs more. We can invest in coal and oil, or we can diversify, channeling more money into other areas. He then looks at what we're going to spend on energy in the next decade anyway and says, "What happens if we invest some of that in renewables?"

At the end of the day, coal and oil are cheap right now, but sunlight, wind and geothermal heat are free forever. Turning coal and oil into energy is also cheap, but the cost of turning other sources of energy is less than you think, and falling faster than you think.

Interesting read, beautiful book, the technologies themselves are well explained with lots of photos and I think his case is well made. I highly recommend the book if for no other reason that he's taken a different approach to tackling the problem of carbon based fuels.
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2 of 2 people found the following review helpful
I am in the Green Energy business so we bought one for the office and one for home.

I was very pleasantly surprised. I have not read it all the way through yet but not only are the photos and diagrams gorgeous but I am learning things about technologies that I only knew of peripherally. This is interesting for me being and Engineer who is in the business. I particularly liked the parts at the end of each chapter when he talks about what we would get with a Trillion dollar investment into each.

Makes me feel much better that the Climate Change and Peak Oil problems can be solved in our lifetime.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Wonderful Read - Just Plain Inspiring March 26 2011
By Athena
I purchased this book after attending an event where Rand spoke. He was truly inspiring and has a fiery passion for the topic of climate change. The book is very well presented and looks beautiful. I've since purchased as a corporate giveaway on many occasions. I highly recommend this book - even for your coffee table.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  4 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars refreshing to have answers and realize they're really attainable June 6 2010
By ilanes - Published on Amazon.com
tom rand gives a really fresh and importantly practical (and data supported!) view on how we're going to fix this massive problem staring us in the face. instead of just mentioning some interesting solutions out there, he puts out exactly how useful they can be RIGHT NOW, if we were to put the same investment (ie hundreds of billions) into them that we do into oil.

he's a fabulous communicator and clearly privy to all the most exciting things coming out of the start up and green tech world.

also amazing imagery, so you dont have to sit down and read it all at once. it's a very very visual work, that i highly recommend.
5.0 out of 5 stars Vibrant photography, fascinating message! Feb. 4 2011
By Vicki Liston - Published on Amazon.com
Author Tom Rand sees alternatives to burning fossil fuel not only as an important consideration but absolutely unavoidable if we are to alter the rising carbon emissions problem on a global scale. With that in mind, he has released his book, "Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World". This work captures ten clean technologies which desperately need funding for continued research and development but also have the potential to stop the global warming trend.

"Kick the Fossil Fuel Habit" is an absolutely fascinating discussion on each of these ten clean technologies presented, both with pros and cons. The information contained also notes their possible impact and the companies that are currently working through the obstacles to bring them to light on a large, commercial scale. Complete with gorgeous photography worthy of a `National Geographic' magazine, "Kick the Fossil Fuel Habit" serves as both an informative `green living' book and a vibrantly colorful coffee table book. For the most part, it's very well organized and edited, only displaying a couple of errors. The only obviously noticeable issue was the incorrect notation of Olympic swimmer Michael Phelps' name in this sentence, "TelePresence is to video-conferencing what Mark Phelps is to swimming." Oops.

"Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World" will be thoroughly enjoyed by not only those well-versed in green technologies but an eye-opening read for those just beginning to learn about these important alternative energy options. Frankly, I was amazed at how far behind the United States was in compared to other countries' efforts in minimizing fossil fuel dependence. While lifestyle habits in these other countries have made the incorporation of `cleaner living' a little easier than in the U.S., other difficult obstacles such as much higher tax rates make their commitment to this endeavor a truly selfless example worth following. Rand does an excellent job not only informing his readers of what these technologies are all about but what people - real people - are doing to further this global effort. His writing style flows with inspiring language and motivation that will kick start even the most stubborn of skeptics. Well done!

Reviewed by Vicki Landes, author of "Europe for the Senses - A Photographic Journal"
5.0 out of 5 stars Interesting Look At Our Future Of Energy Jan. 23 2011
By Dan McKinnon - Published on Amazon.com
'Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World' by Tom Rand is a great book that focuses on the energy problems of today, and the solutions that we have at our disposal for the future. Human beings are more aware now than ever before that oil is running out, and with superpowers like China beginning to eat resources at a rate faster than the United States in their growth, it's ESSENTIAL that companies use other options now when, but NOW.

The 10 clean technologies are: Solar, Wind, Geothermal, Biofuels, Hydropower, Ocean, Smart Buildings, Transportation, Efficiency, and the Energy Internet

I love the beautiful pictures in this hardcover 250 page book, and it's a more positive spin on a problem that has gotten so much bad press.

5.0 out of 5 stars One of my favourites! April 14 2014
By zach anaya - Published on Amazon.com
Format:Hardcover|Verified Purchase
Excellent book on sustainable technology! Really nice pictures and layout. I bought a few for family members as gifts.
-Graduated from a graduate level Sustainable Systems program
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