CONTENTS
INTRODUCTION
KICKING ASS…or, how I became the Prince of Darkness
CHAPTER 1
STAND BY YOUR AD…or, if you are going to do the time, you may as well commit the crime
CHAPTER 2
DAISY AND MR. SAGE…or, how to make mud stick
CHAPTER 3
DAMN SPOT…or, how to makean effective political ad
CHAPTER 4
OPPO…or, how to demonize the opposition in a few easy steps
CHAPTER 5
BARNEY, SPIDERS AND DIRTY TRICKS…or, how to seize the moment by doing silly things
CHAPTER 6
THE NEW COWBOYS…or, how to use a phone (or a modem) to reach out and beat someone
CHAPTER 7
INK-STAINED WRETCHES AND WRETCHESSES…or, why all political journalists must die
CONCLUSION
CAMPAIGNS MATTER…or, Kinsella's tips on how to survive the next election
ACKNOWLEDGEMENTS
BIBLIOGRAPHY
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Table of Contents
