I have three other "Empire Red" KitchenAid products, & I like the rest of them a lot, so I very much wanted to like this coffee maker as well. Unfortunately, this item is a big disappointment in several ways. Here are the Pros & Cons that I have found:
1. it looks very nice, the color is great, & it matches other KitchenAid products
2. it comes with a matching mug which has a large 18 oz. capacity
3. it beeps when it's finished brewing your coffee
4. the water canister is removable for filling from a tap
5. the cord retracts into the base while in use (or not), for a neater, less cluttered look
1. first & foremost, it makes a lousy cup of coffee. I tested it by using the same coffee I always use, the same grind, the same quantity, & the same cup. For some reason unknown to me, the coffee comes out WEAKER than using identical coffee, grind, & cup in either a Black & Decker DCM18 Brew 'N Go Coffeemaker (which retails for about $59 less than the KitchenAid), or a Zojirushi EC-DAC50 Zutto 5-Cup Drip Coffeemaker (currently $20 cheaper than the KitchenAid)!
2. the 18 oz. capacity is less than the 25 oz. capacity of the Zojirushi
3. the ad copy from KitchenAid states that it has a small footprint, yet the footprint is significantly larger than either the Zojirushi or Black & Decker. Additionally, the KitchenAid is abnormally tall for such a small capacity machine
4. the red sides & base may look like it's made of metal (like my other KitchenAid appliances), but it's not! This one's made of plastic.
5. the water container is filled through a very small hole with a lid. You can fill it from a faucet (by removing the entire canister piece, which has a convenient handle) & guess at your cup's exact capacity. But if you want to fill it with water measured in the coffee cup you'll be using, you'll need a funnel, not the case with the Zojirushi.
6. despite the fact that the KitchenAid is rated at 700 Watts, & the Zojirushi is rated at 650 Watts, the Zojirushi somehow delivers hotter water to the cup!
Based on my observations under Cons (#1 & #6), I'm guessing that the KitchenAid somehow (perhaps length of travel?) loses water temperature between the canister & the cup. That would explain the lower coffee temperature & the weaker tasting coffee. Other explanations would be welcomed from other readers, but all I can tell you for sure is that the end product with the KitchenAid tastes significantly worse, to me, than the other two cheaper machines mentioned above.
Conclusion: this KitchenAid is not a good value for the money at all. I'm not recommending the Zojirushi or the Black & Decker either, because I have (different) problems with them as well, but at least with those two, you're getting better value for your money.