Review
"…a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts." (Toronto Sun 20030224)
"Name-dropping at its best…" (Ottawa Citizen 20030215)
"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start." (Ottawa Sun 20021227)
"I Know Name has sold about 8,000 copies since October…It's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association." (Edmonton Journal 20021001)
"…a fun, as well as interesting read." (Halifax Daily News )
"…a breezy, informative and entertaining look at more than 100 Canadian brands." (Marketing Magazine )
"…perfect for casual browsing." (OHS Bulletin, December 2002 )
"…full of fascinating facts, terrific trivia and historica photographs." (Havelock Citizen )
"…easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities." (Beacon Herald )
"…a fascinating book with profiles of the greats of the supermarket and food industry." (Canadian Grocer )
Product Description
Every day Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.
(20021215)