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I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller
 
 

I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller [Paperback]

Randy Ray , Mark Kearney

List Price: CDN$ 22.99
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I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller + The Big Book of Canadian Trivia
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Product Description

Review

"…a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts." (Toronto Sun 20030224)

"Name-dropping at its best…" (Ottawa Citizen 20030215)

"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start." (Ottawa Sun 20021227)

"I Know Name has sold about 8,000 copies since October…It's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association." (Edmonton Journal 20021001)

"…a fun, as well as interesting read." (Halifax Daily News )

"…a breezy, informative and entertaining look at more than 100 Canadian brands." (Marketing Magazine )

"…perfect for casual browsing." (OHS Bulletin, December 2002 )

"…full of fascinating facts, terrific trivia and historica photographs." (Havelock Citizen )

"…easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities." (Beacon Herald )

"…a fascinating book with profiles of the greats of the supermarket and food industry." (Canadian Grocer )

Product Description

Every day Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.

(20021215)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful
4.0 out of 5 stars for trivia nuts!, Nov 19 2005
By Rebecca Brown "rebeccasreads" - Published on Amazon.com
This review is from: I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller (Paperback)
Rebeccasreads recommends I KNOW THAT NAME! for every trivia buff, throne & den/game room, giving glimpses of how companies started, flourished, were gobbled up by bigger ones, or fended off takeovers to continue toward modernday prosperity.

I KNOW THAT NAME! has lots of photos to illustrate this collection of histories about ordinary people, some Canadian born, others immigrants, with a few just passing through: all, however, made their mark on a nation & its culture -- from shaving cream to publishing houses, cough drops to body builders, distilleries & breweries to moving companies, film makers to musical instruments, toys to washing machines, hats to construction, glasses to razors, ladies' wear to fake meat products, advertising to flour, business forms to farm equipment, & on it goes.
 Go to Amazon.com to see the review  4.0 out of 5 stars 

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