It was exactly the same as another cable I had ordered at 1/2 the p;rice. I was thinking I needed this one because it actually says it's for the Kobo e-reader but it turned out any such cable would do and you can get the same thing for much cheaper.
this product arrived when promised and fit my kobo perfectly. I am now able to put things straight from the computer onto my tablet and it is a nice decent length of cord. Will recommend to anyone who needs a cord for their tablet. thanks again