I ordered this product to stuff some cat toys I made at home. As soon as I opened the bag both of my cats knew something was going on. Even my shy cat ventured out to investigate. Once I finished the toys and gave them to my cats, they both went crazy over them. They were licking, biting, and purring like crazy. When friends came over, they were so impressed with how much my cats liked them, they requested I make some for their cats. I have since made toys with this product for several friends with great results. I have had other catnip products that my cats couldn't care less about so it was nice to find one that is the real deal.