From the Manufacturer
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise.
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of children’s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock.
Show off your love of the iconic building blocks with the sleek and stylish Midsize Classic Stud Brick Black Watch from LEGO. Featuring a streamlined red and black design--complete with unique bracelet band comprised of interlocking pieces--and bold white Lego brick at six o'clock, this timepiece is great for casual wear and is sure to inspire many a conversation. It also boasts the dependability of Japanese quartz movement, and has a mineral crystal to guard against wear and tear. For added fun, this unisex accessory arrives in a yellow presentation box along with additional bracelet pieces for quick change-outs or replacements.