I got this alarm clock for my son's 5th birthday since he will be starting Kindergarten in the fall. The clock is very user friendly for a young child and it's durable. There are basic buttons labeled on the back... time, hour, minute, and a switch to turn the alarm on. I didn't realize when I purchased it that it only beeps but that's okay. My son likes the idea of having an alarm clock, as it gives him a sense of responsibility and being a big boy. You can either stand Woody up or sit him down. It's very cute! I'd buy it again.