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Lancome [Hardcover]

Jacqueline Demornex
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

June 12 1999 Universe of Beauty
Since it's establishment in 1935, Lancome has been the leading French name in international cosmetics. This illustrated book profiles the company's founder, Armand Petitjean, a self-made man of uncommon vision and determination who decided to capture the "blue ribbon of beauty" from the American brands then dominating the market. Offering women a new approach to beauty, Petitjean seized on scientific discoveries to develop Lancome skin care, makeup and perfumes that expressed a uniquely French elegance that appealed to women worldwide. Petitjean understood the psychological power of beauty and encapsulated in his products the promise of radiance, mystery, and romance.

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Customer Reviews

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Most helpful customer reviews
Part of the Universe of Fashion series this is a short chronology of Armand Petitjean's founding of Lancome in 1935, the production struggle during W.W.II, and the change from a family business to being part of France's L'Oreal corporation. Lancome was originally begun as a fragrance house when Petitjean left Coty. Petitjean said: "Perfume is prestige, the flower in your buttonhole. But beauty products are our daily bread." There are 60 pages of lavishly printed product advertisements from 1935-1999. Overall the book could use more depth and/or be larger so that the prints could be displayed as the full size that they were printed. rjudith
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5.0 out of 5 stars i love lancome and i trust her at all. Aug. 16 1999
By A Customer
i have been worked for lancome for a period.i love lancome since i knew her because i was confident of the product and proud to be lancome employee when i knew her history.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
6 of 7 people found the following review helpful
4.0 out of 5 stars Brief history of Lancome cosmetics illustrated by ads Aug. 5 1999
By "rjudith" - Published on Amazon.com
Part of the Universe of Fashion series this is a short chronology of Armand Petitjean's founding of Lancome in 1935, the production struggle during W.W.II, and the change from a family business to being part of France's L'Oreal corporation. Lancome was originally begun as a fragrance house when Petitjean left Coty. Petitjean said: "Perfume is prestige, the flower in your buttonhole. But beauty products are our daily bread." There are 60 pages of lavishly printed product advertisements from 1935-1999. Overall the book could use more depth and/or be larger so that the prints could be displayed as the full size that they were printed. rjudith
1 of 13 people found the following review helpful
5.0 out of 5 stars i love lancome and i trust her at all. Aug. 16 1999
By A Customer - Published on Amazon.com
i have been worked for lancome for a period.i love lancome since i knew her because i was confident of the product and proud to be lancome employee when i knew her history.
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