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Product Details
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Product Description
Product Description
This book, which is now internationally known and a bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. The author has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education.
About the Author
Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet.
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Most helpful customer reviews
5.0 out of 5 stars
Take a Whole New Direction in Your Creative Thinking,
By A Customer
This review is from: Lateral Thinking (Paperback)
Important work demonstrating the limits of logic and showing readers how to move in new, more creative directions reason alone cannot reach. More than thinking outside the box, lateral thinking let's us escape the box and leave it behind Also consider reading the newer Why Didn't I Think of That? - Think the Unthinkable and Achieve Creative Greatness.
5.0 out of 5 stars
The bare Bonos,
By p h noble (England) - See all my reviews
This review is from: Lateral Thinking (Paperback)
The strength on the book is how concise De Bono manages to be. Written in an unpretentious style the reader's own thoughts are sparked and finishing the book leaves you wanting more. I can see that it is simplistic but I doubt whether writing more words on the subject would be helpful to the reader. In fact I think it would be detrimental as we wouldn't want to drill into the reader's mind landscape too heavily!
5.0 out of 5 stars
Useful who like to think.,
By A Customer
This review is from: Lateral Thinking (Paperback)
It's a book written on serious things in a very light style. Sometimes we are very near to hear a tellerstory and soon after we are close of a professional dealing with mind and differents ways to learn. Its very interesting and usefull for professors, teachers and persons that love work thinking.
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