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Product Description
Review
If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson
Product Description
This internationally known bestseller—a textbook of creativity— shows how the habit of lateral thinking can be encouraged and new ideas generated. The author has worked out special techniques for achieving this, in groups or alone, and the result is a triumph of entertaining education.
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Most helpful customer reviews
5.0 out of 5 stars
Take a Whole New Direction in Your Creative Thinking,
By A Customer
This review is from: Lateral Thinking (Paperback)
Important work demonstrating the limits of logic and showing readers how to move in new, more creative directions reason alone cannot reach. More than thinking outside the box, lateral thinking let's us escape the box and leave it behind Also consider reading the newer Why Didn't I Think of That? - Think the Unthinkable and Achieve Creative Greatness.
5.0 out of 5 stars
The bare Bonos,
By p h noble (England) - See all my reviews
This review is from: Lateral Thinking (Paperback)
The strength on the book is how concise De Bono manages to be. Written in an unpretentious style the reader's own thoughts are sparked and finishing the book leaves you wanting more. I can see that it is simplistic but I doubt whether writing more words on the subject would be helpful to the reader. In fact I think it would be detrimental as we wouldn't want to drill into the reader's mind landscape too heavily!
5.0 out of 5 stars
Useful who like to think.,
By A Customer
This review is from: Lateral Thinking (Paperback)
It's a book written on serious things in a very light style. Sometimes we are very near to hear a tellerstory and soon after we are close of a professional dealing with mind and differents ways to learn. Its very interesting and usefull for professors, teachers and persons that love work thinking.
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