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Launching a Successful eBay Store [Paperback]

Ron Mansfield
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Aug. 17 2006

Disregard the recent grumbling over recent eBay Store fee hikes. A well-run eBay Store is worth every penny, and can add considerably to your profitability! Recent enhancements to eBay's Store features make running a Store an essential part of successful eBay selling. Stores give you so many new ways to cross-promote your eBay items that running a Store gives you an almost unfair advantage over sellers without one.  

When shoppers enter your eBay Store they visit your own private eBay. They see only your items, organized in a way that suites what you sell; and when they use your Store's search feature only your items appear.


Stores can actually reduce your Final Values fees by 75% in some cases. Stores let you organize, showcase, cross-promote and catalog all of your items, (including auctions) in ways that make it easier for shoppers to find and purchase your items.


eBay Stores have come a very long way in the past few years, and when augmented with tools like eBay Express, Selling Manager Pro and Blackthorne, (all discussed in this book), they are poised for astronomical growth. If you are not onboard yet, it's time to get moving. You need a Store, and this book will help you launch and run a great one or bring your existing Store up-to-date.


Launching a Successful eBay Store offers eBay sellers tips, techniques, best practices and resources necessary to have their items gain high visibility on and off of eBay. You'll find out how to set up a new store, choose what to sell in the store, perform store bookkeeping, manage store inventory, promote the store on and off eBay, purchase eBay keywords and more. It will also show you how to take your selling to the next level, while saving money in the process.

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About the Author

Ron Mansfield is a computer consultant, instructor, and freelance writer. Recently he joined the team at www.i-soldit.com to help roll out the premier eBay drop store franchise network with more 100 stores open and 400 under contract. In his spare time he enjoys collecting, restoring, buying, and selling collectible electronics from the fifties and sixties. He has achieved PowerSeller status, and runs an eBay Store and an active online community for enthusiasts of mid-century electronics. His best-selling, award winning books have been published by Que and others in eighteen countries, and in more than a dozen languages.

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Most helpful customer reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars The best on the subject Sept. 3 2008
This book is perfect for a new ebay user who want to start an Ebay store or for an experienced Ebay store owner who want to perfect his marketing strategies. Lots of tips to save time in your business, promote your visibility and save money on your listings. The best book I have read on the subject.
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Amazon.com: 4.5 out of 5 stars  4 reviews
6 of 7 people found the following review helpful
4.0 out of 5 stars Useful, but didn't solve my problem March 29 2008
By Karen Tiede - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book because I had encountered a problem with my eBay store that I couldn't find an answer to in the Help system; answer wasn't in here either. (You can't list an inventory item in more than one category, and if you try, eBay sends the item to the auction listings.)

Otherwise, the book's helpful, albeit aimed at a high-volume audience and not a limited product line art vendor. Good to have a book that's focussed on the store side of that house, rather than simply buying and selling which is what the rest of eBay books address.
5.0 out of 5 stars ebay store Jan. 4 2014
By Esteban Almonte - Published on Amazon.com
Format:Paperback|Verified Purchase
great book has a lot of great details on how to have a successful ebay store, definitely recommended i give it 5 stars
4.0 out of 5 stars A well written and compartmentalised book Sept. 23 2008
By Gregoriades Andreas - Published on Amazon.com
This is a nicely written and quite detailed book for most of the aspects around opening an eBay store. In the beggining I felt dissapointed that it did not contain specific details I had questions about but they could not really cover 100% of all the cases. It's a good start with useful hints.
1 of 3 people found the following review helpful
5.0 out of 5 stars Good Book, It's Ebay That Isn't Up to Par Nov. 21 2009
By Reading Addict - Published on Amazon.com
Format:Paperback|Verified Purchase
The book is wonderful and an excellent resource for eBay store owners. Only main issue, and it's not with the book itself, is eBay's evolution. At least at this point in time, eBay is just not there as they could be for sellers. Customer service is horrendous with people who can't communicate beyond a third grade level, if that, at best. And their support for sellers lacks in a big way, as they side with buyers' often nefarious schemes, leaving sellers holding the bag of negative feedback and forced deals to just get rid of unscrupulous buyers. Here's to a brighter day ahead for eBay sellers who have zero authority to run their own businesses there at this time.
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