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Laws of Media: The New Science Paperback – Sep 16 1992


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Laws of Media: The New Science + The Gutenberg Galaxy
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Product Details

  • Paperback: 252 pages
  • Publisher: University of Toronto Press, Scholarly Publishing Division (Sept. 16 1992)
  • Language: English
  • ISBN-10: 0802077153
  • ISBN-13: 978-0802077158
  • Product Dimensions: 15.2 x 1.8 x 22.9 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #396,515 in Books (See Top 100 in Books)

Product Description

Review

'FIlled with interesting, charming, bewildering, and challenging McLuhanisms.' (R. Cathart)

'Eric McLuhan's collaborations with his father gives a rich treatment of the tetrads, and one true to the elder's written and cognitive style.' (Paul Levinson)

'A surprising posthumous gift from Canada's greatest cultural theorist. The collaboration with his son Eric has produced not only the most stimulating intellectual formulations but also the most welcome concessions to the norms of scholarship and argument since The Gutenberg Galaxy and Understanding Media' (John Fekete)

'The tetrad's eloquence and the universality of its application will surely have a profound effect on any further study of media.' (Timothy Buell)

About the Author

Eric McLuhan is an author, editor, and teacher. He has worked closely with Marshall McLuhan, with whom he studied Finnegans Wake. He now lectures and writes on media and society, and edits the journal McLuhan Studies.



Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

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1 of 2 people found the following review helpful By A Customer on March 5 1998
Format: Paperback
This is the recapitulation of the gestation of McLuhan's thought, which culminates in the Laws of Media. The beginning of the book is almost as incomprehensible as that last sentence, but by the time you get to page 93, you will understand it. McLuhan gives us a tool with which to dig out an understanding from the media we see around us. His tetrad approach to analysis is ably illustrated by his poetic examples in part 4. It's not that things get more apparent, but they do become more transparent from his multiple points of view.
If you've already worked through the Gutenberg Galaxy, and want more, this book is for you. On the other hand, if you are unfamiliar with McLuhan, this might not be the book to start with. However, I found the book to inspire new thoughts and insight that come reflected off his refracting whorl of ideas, so maybe it's as good a place to start as any.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
35 of 40 people found the following review helpful
IT�S NOT JUST A GOOD IDEA, IT�S THE LAW March 5 1998
By A Customer - Published on Amazon.com
Format: Paperback
This is the recapitulation of the gestation of McLuhan's thought, which culminates in the Laws of Media. The beginning of the book is almost as incomprehensible as that last sentence, but by the time you get to page 93, you will understand it. McLuhan gives us a tool with which to dig out an understanding from the media we see around us. His tetrad approach to analysis is ably illustrated by his poetic examples in part 4. It's not that things get more apparent, but they do become more transparent from his multiple points of view.
If you've already worked through the Gutenberg Galaxy, and want more, this book is for you. On the other hand, if you are unfamiliar with McLuhan, this might not be the book to start with. However, I found the book to inspire new thoughts and insight that come reflected off his refracting whorl of ideas, so maybe it's as good a place to start as any.
Five Stars Sept. 22 2014
By oobi - Published on Amazon.com
Format: Paperback Verified Purchase
relevant and important book by Professor McLuhan


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