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Product Description
Book Description
Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.
This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.
About the Author
Beth Tondreau owns and serves as creative director of BTD Design in New York. Prior to establishing BTD in 1985, she was design director of Viking/Penguin.
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Most helpful customer reviews
4.0 out of 5 stars
Lay lady layout.,
By
This review is from: Layout Essentials: 100 Design Principles for Using Grids (Paperback)
This is a great book for inspiration regarding layouts. It is very nicely designed, clear and offers plenty of great examples, tips and explanations.If you already have a book about using Grids you may prefer to get something in a different area of layout as a lot of these types of books are quite similar. However, if you like seeing another take on a very important part of design this book is a good addition to your bookshelf.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.7 out of 5 stars (9 customer reviews) 11 of 11 people found the following review helpful
5.0 out of 5 stars
Learn the Essentials...Avoid Gridlock,
By John McSwain "Compound J" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Layout Essentials: 100 Design Principles for Using Grids (Hardcover)
Tondreau makes very few assumptions about readers' foreknowledge of grids and as such, jumps right into the fundamentals within the first 20 pages. Tondreau provides a vocabulary for grids that might seem obvious at first (i.e. columns, modules, margins, spatial zones, and flowlines), but also explains complex grid systems (i.e. hierarchical grids, modular, multicolumn) and methodologies for implementing them (i.e. typography, color, media forms, etc). What makes the book interesting and eliminates it from simply being a reference guide is the constant use of real world projects that illustrate the grid principle being addressed as well as a source of inspiration. In addition, the book makes a conscious effort to inform readers that there is a difference between `principles' and `rules' and designers should not 'lock' into a paradigm that stifles creativity.I strongly recommend that this book be read not only by designers, but by anyone person that builds interfaces that will be viewed by large audiences. It will only improve the quality of the final product. 9 of 11 people found the following review helpful
3.0 out of 5 stars
Lovely, but pretty light on information,
By orangekay - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Layout Essentials: 100 Design Principles for Using Grids (Hardcover)
This is a beautifully assembled book with tons of full color plates which are sure to inspire just about any designer finding themselves stuck in a rut, but it's more of a collection of axioms than it is an informational text. Read through the online preview--that's about as much technical information as you're going to find in here. What's left is just a bunch of pretty pictures and cutesy phrases that essentially amount to "think outside the box" over and over and over.Definitely worth looking at, but worth owning? Not for me. 4 of 4 people found the following review helpful
5.0 out of 5 stars
Best book on the topic,
By S. Dell'Orto "Artist, Design Educator" - Published on Amazon.com
This review is from: Layout Essentials: 100 Design Principles for Using Grids (Hardcover)
Grids are back! This book breaks down over 100 projects to show how the grid works in each of them, and explains the layouts in a very clear and useful way. The designs that were chosen are done by some of the best designers working today (nationally and internationally). This is a great book for beginning and experienced designers--it will help illuminate and clarify this complex subject. Features print and web grids. So good I'm considering using it for teaching as my Intro to Design textbook.
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