Based on a study of practices at firms like Interface, Herman Miller, Patagonia, Collins Companies, Chiquita, Xerox and Starbucks, this book serves both as a primer and study of the cutting edge. (4/5) Business Ethics, Fall 2003 Anyone involved in a business or agency that wants to transform itself into a better environmental citizen would do well to read this book. Earth Justice, Winter 2004 Starting from a seldom-discussed reality - that some sustainability initiatives simply fail ... his findings are presented in the form of a theoretical framework and methodology that can be used by managers to help their organizations embrace sustainable development. UNEP Industry and Environment, Oct-Dec 2003 This book is a really useful read for those leading or indeed aspiring to lead change to sustainability in organizations worldwide ... Read it and you can make a difference. Consultnet, April 2004 ... represents a comprehensive and passionate attempt to demonstrate that embracing sustainability is the only way, though not necessarily the easiest, for both humanity and the environment to escape a bleak future. Natural Resources Forum, August 2004 Doppelt takes an honest and insightful look at the complexity involved in striving for sustainability, using numerous real-life examples of organizations that are both succeeding and failing in their efforts. ... Even though the book describes complex and high-level concepts about change management, Doppelt provides the reader with many tangible, practical tips and tools for implementation, such as appendices of organizational assessment exercises to use in your organization. His approaches involve a healthy dose of common sense but are not overly obvious ... Many change-management recommendations made in this book are not unique to sustainability. I found the chapter relating to vision to be particularly effective in explaining an abstract and difficult concept. His comments about the importance of persuasive and attention-grabbing communication tactics were equally insightful. Because of Doppelt's holistic and comprehensive approach toward sustainability-change management, I believe this book is appropriate for all who are considering sustainability initiatives or currently struggling with sustainability policies. In fact, Doppelt's insights are universal enough to benefit anyone who is interested in learning more about effective methods to manage and measure all types of organizational change. -- Connette Gayle onPhilanthropy, 12 May 2003 The Industrial Revolution has led to a host of modern advances; affordable energy, rapid transportation, fast, low-cost automated production and advanced information systems. However, with these we have also inherited a legacy of environmental and social problems. Most business leaders would not disagree that achieving a complete sustainable business is a colossal task. However, leaders with the vision to see the issues as opportunities rather than problems stand to gain the most in the pursuit of sustainability. Providing the first in-depth explanation of how to involve people in sustainability, Bob Doppelt has brought order to a difficult and often messy area of business strategy. He reflects on the relationship between vision, leadership and change and demonstrates the secrets of successful corporations. Using case studies from Nike to the Netherlands he highlights the reasons why many sustainability strategies are doomed to fail simply by their lack of vision. Vision statements which just aim to minimise environmental waste or act in compliance with the law are backward and negative, Doppelt claims. Real sustainability can only be achieved when processes themselves are socially and ecologically beneficial in the first place. Furthermore, Doppelt dares to peek beyond sustainability at a new, enhanced business landscape where we manage totally safe and positive places in which to work. The book firstly demystifies many issues by providing a theoretical discussion of which new technologies and policy instruments to apply. It then gives a practical methodology to transform business with topics on: * Changing the dominant mind-set * Rearranging the system by organising transition teams * Creating an ideal vision and guiding principles of sustainability * Restructuring the rules of engagement and adopting source-based strategies * Communicating the need, vision and strategy for achieving sustainability * Correcting feedback loops: encouraging and rewarding innovation * Aligning systems and structures with sustainability This book is appropriate for all who are considering sustainability initiatives or currently struggling with their policies. For guidance or just for a reminder, the book can be used both to diagnose a situation and to identify workable solutions. Full review London Management Centre Why does everyone talk about sustainability, but real changes are hard to find? According to ... Bob Doppelt, organisational change is the key to achieving lasting success. Both public and private organisations are the target of his research on how successful sustainability can be initiated and - even more important - effectively sustained...practical examples ... on successful AND failed initiatives provide useful examples. European Circular Issue 21 (Autumn 2004)
About the Author
BOB DOPPELT is Executive Director of Resource Innovations, a sustainability research and technical assistance program, and of The Climate Leadership Initiative, both part of the Institute for a Sustainable Environment at the University of Oregon.