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Based on a study of practices at firms like Interface, Herman Miller, Patagonia, Collins Companies, Chiquita, Xerox and Starbucks, this book serves both as a primer and study of the cutting edge. (4/5) Business Ethics, Fall 2003 Anyone involved in a business or agency that wants to transform itself into a better environmental citizen would do well to read this book. Earth Justice, Winter 2004 Starting from a seldom-discussed reality - that some sustainability initiatives simply fail ... his findings are presented in the form of a theoretical framework and methodology that can be used by managers to help their organizations embrace sustainable development. UNEP Industry and Environment, Oct-Dec 2003 This book is a really useful read for those leading or indeed aspiring to lead change to sustainability in organizations worldwide ... Read it and you can make a difference. Consultnet, April 2004 ... represents a comprehensive and passionate attempt to demonstrate that embracing sustainability is the only way, though not necessarily the easiest, for both humanity and the environment to escape a bleak future. Natural Resources Forum, August 2004 Doppelt takes an honest and insightful look at the complexity involved in striving for sustainability, using numerous real-life examples of organizations that are both succeeding and failing in their efforts. ... Even though the book describes complex and high-level concepts about change management, Doppelt provides the reader with many tangible, practical tips and tools for implementation, such as appendices of organizational assessment exercises to use in your organization. His approaches involve a healthy dose of common sense but are not overly obvious ... Many change-management recommendations made in this book are not unique to sustainability. I found the chapter relating to vision to be particularly effective in explaining an abstract and difficult concept. His comments about the importance of persuasive and attention-grabbing communication tactics were equally insightful. Because of Doppelt's holistic and comprehensive approach toward sustainability-change management, I believe this book is appropriate for all who are considering sustainability initiatives or currently struggling with sustainability policies. In fact, Doppelt's insights are universal enough to benefit anyone who is interested in learning more about effective methods to manage and measure all types of organizational change. -- Connette Gayle onPhilanthropy, 12 May 2003 Why does everyone talk about sustainability, but real changes are hard to find? According to ... Bob Doppelt, organisational change is the key to achieving lasting success. Both public and private organisations are the target of his research on how successful sustainability can be initiated and - even more important - effectively sustained...practical examples ... on successful AND failed initiatives provide useful examples. European Circular Issue 21 (Autumn 2004)
BOB DOPPELT is Executive Director of Resource Innovations, a sustainability research and technical assistance program, and of The Climate Leadership Initiative, both part of the Institute for a Sustainable Environment at the University of Oregon.