You recognize leadership when you see it, but many people tend to stumble when asked to come up with a definition. Not so for Andersen, who is a leadership coach and Forbes blogger. She couldn’t be more direct and succinct as she breaks down the definition of leadership into six components or, more apropos to her discussions, the six attributes of a good leader—far-sightedness, passion, courage, wisdom, generosity, and trustworthiness. Her point and approach are to teach how to be an effective leader, supported by her fundamental philosophy that “when someone who is put in the ‘leader’ seat doesn’t demonstrate the leadership qualities for which human beings have a kind of built-in radar, that person is unlikely to be effective as a leader.” To that end, she offers five “key behaviors” for each of the six leadership components. A book to read more than once and to consult many times.— Brad Hooper, Booklist Online
From the Inside Flap
"We have a deeply wired-in need for leaders who will guide us well and safely; who care more about the success of the enterprise than about their own comfort; who call out our best and take full advantage of who we are. And we long to be that kind of leader as wellto evoke that I'm with youlet's go! response from those who work with and for us."
From Chapter One
In this much-anticipated book, respected leadership coach and popular Forbes blogger Erika Andersen explores the six leadership characteristics that inspire followers to fully support their leaders. Using Andersen's proven approach, new leaders and veterans alike have increased their capacity for leading in a way that creates loyalty, commitment, and results. Step-by-step, Andersen lays out six key attributes (farsightedness, passion, courage, wisdom, generosity, and trustworthiness) that offer people, at all levels within an organization, the tools to think and behave as fully accepted leaders.
The book is filled with examples from such outstanding organizations as Apple, NBC Universal, Union Square Hospitality Group, and MTV Networks and offers a framework for self-assessment to help focus on each of the six leadership attributes. Andersen identifies the key behaviors that exemplify each of the attributes and provides practical guidelines for building these essential leadership behaviors.
New and seasoned leaders will get the support they need for building the skills to become a truly "followable" leaderone who can build strong teams and companies that will survive and thrive no matter how tough the environment.
From the Back Cover
Praise for Leading So People Will Follow
"Erika Andersen does it again. In her brilliant first book, Growing Great Employees, she showed management how to help employees meet their potential. In this book she cracks the code on how to be a great leader, offering six essential leadership attributes supported by clear and concise stories. This invaluable resource will make you the leader your team needs." Jack Covert, president, 800CEOREAD; author, 100 Best Business Books of All Time
"Leading So People Will Follow hits on something simple and deep: people want good, inspiring, capable leaders. Erika shares how it's possiblewith honest self-reflection and clear intentionto become that kind of leader." Chip Conley, founder, Joie de Vivre Hotels; author, PEAK and Emotional Equations
"Leading So People Will Follow is incredibly insightful. It lays bare our longing to work with and for worthy leadersleaders who do the right thing despite the politics, who show us what we are capable of, who earn our loyalty through their example and actions. And importantly, Erika shows how we can all become that purposeful, inspiring leader." Maryam Banikarim, senior vice president and chief marketing officer, Gannett
"Leave it to Erika Andersen to connect her well-honed leadership development expertise with the archetypal heroes of children's bedtime stories. The result is a practical, direct, and actionable set of tools for assessing and improving your leadership impact." Beth Comstock, senior vice president and chief marketing officer, GE
"A must-read for those who wish to skillfully plan and navigate the corporate jungle, and moreover, a toolbox for success in life that you will never pick up at business school. Erika is a trustworthy guidepart cheerleader, part sociologist, part economistwho brings all these elements together in an easy-to-read format." Eisuke Tsuyuzaki, chief technology officer and corporate vice president, Panasonic (North America)
"Erika's new book is a powerful tool for insight into how others perceive you as a leader. Getting that clear view of yourself is essential to becoming the kind of leader that people will want to follow." Andrea Wong, international president, Sony Pictures Entertainment
About the Author
Erika Andersen is founding partner of the consulting firm Proteus International and the author of Growing Great Employees: Turning Ordinary People into Extraordinary Performers and Being Strategic: Plan for Success, Out-Think Your Competitors, Stay Ahead of Change, which she adapted into a public television show, Being Strategic with Erika Andersen. She also blogs at blogs.forbes.com/erikaandersen and at erikaandersen.com.