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Learning and Memory [Hardcover]

Barry Schwartz , Daniel Reisberg , Dan Reisberg

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Hardcover, May 17 1991 --  
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Book Description

May 17 1991 0393959112 978-0393959116
Without losing sight of each field's historical development, they provide modern bridges by which students can observe the cognitive underpinnings of animal learning and the descendants of associationism currently under scrutiny by human memory psychologists-in short, a state-of-the-art presentation that makes clear the commonalities (and contrasts) of human and animal research. Learning and Memory includes the most recent findings in the fields: the study of choice, operant behavior and economics, behavior theory and memory, implicit memory and unconscious memory, connectionism, concepts and generic memory, and networks of memories. In presenting these latest findings, the authors develop selective lines of research rather than merely listing research finding after research finding. This approach not only clearly shows students which findings support (or do nor support) hypotheses, but it also gives students a firm sense of how experiments are conducted, and science developed. In addition, a unique chapter, Chapter 14, "Memory and the Decision-Making of Everyday Life," concludes the book. Drawing from the previous chapters, it explains how normal memory processes lead to the heuristics and strategies that guide our everyday thinking. Taking up heuristics, representativeness, covariation detection, and schema-based reasoning, including animal and human research, this chapter provides even more integration of the fields.

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Amazon.com: 3.5 out of 5 stars  4 reviews
4.0 out of 5 stars good learning June 5 2012
By sassysue - Published on Amazon.com
Format:Hardcover|Verified Purchase
This was an easy read to study learning and memory. It fit well with the instuctors lectures and notes. It will be a useful reference book for the future.
3.0 out of 5 stars Still Decent May 12 2011
By scientist99 - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is a second edition. William Gordon was the original author and it was a good text. The second edition is not as good as the first. The publisher put out the book to satisfy a demand. He found some people who would write it. Unfortunately, there is a paucity of texts on the subject. This is also true of Comparative Psychology. In general books on animal psychology have suffered from end of an era. The psychologists of that era have either retired or died.

The original edition was written in two parts in an attempt to fuse animal psychology and human cognition. Animal cognition was an attempt to fuse the two fields but was dealt with in separate texts. The authors of the second edition write as if they did not understand this fact. Gordon's name is apparently continued on the new edition in order to sell a few more copies or to make it more appealing.

I have taught a course on Learning in the Psychology Department for fifteen years,and found the first edition to be better than the second. When I shifted to the second edition it was, I felt, the best available text.

The students who take the course are of two types, those who are interested and those who are disinterested. Those who are disinterested are put to sleep because tney do not understand the relevance of the subject matter. The first part of the book deals primarily with the Classical and Operant conditioning of animals. This directly relates to some of the methods used currently in Clinical Psychology. This is where the new authors should have introduced human examples of clinical work utilizing conditioning.

Overall the book is decent. It requires that the instructor use live examples to drive home a few salient points. I had rats in Skinner Boxes and used the students in memory experiments. The students liked evaluating what their minds were capable of performing.

There should be a new edition. Books like this require an update every five years.
5.0 out of 5 stars Looks boring but is fascinating July 1 2009
By Ayvah - Published on Amazon.com
While this book looks like it would be a boring read, it is really quite intriguing for those who are interested in the material. It describes multitudes of studies and explains concepts in a straight forward manner. This book surprised me at its readability and it is now one of my favorite books. It has a lot to offer.
1 of 2 people found the following review helpful
2.0 out of 5 stars Dull, Dull, Dull Oct. 28 2006
By M. Meredith - Published on Amazon.com
Textbooks don't have to be this dull even when they are about a dull subject. There is not an ounce of personality to be found in this textbook. There must be a better textbook for this subject. On a good note, you'll get plenty of sleep while reading this textbook. ZZZZZzzzzzzzzz!

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