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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning Hardcover – Sep 28 2007

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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning + Transferring Learning to Behavior: Using the Four Levels to Improve Performance + Training Needs Assessment: Methods, Tools, and Techniques
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Product Details

  • Hardcover: 496 pages
  • Publisher: Pfeiffer; 2 edition (Sept. 28 2007)
  • Language: English
  • ISBN-10: 0787986836
  • ISBN-13: 978-0787986834
  • Product Dimensions: 18.8 x 3 x 24.2 cm
  • Shipping Weight: 975 g
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #317,484 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


“Their first edition was a landmark work. This new edition iseven better. Too many guidelines for instructional design are basedon opinion or an attempt to be consistent with some philosophicalposition. It is most refreshing when one of the world's mostrespected learning researchers teams with the premier translator ofscientific findings to produce a set of e-learning guidelines basedon empirical research findings. Both novice and experiencedinstructional designers will observe more effective and efficientlearning from their instructional products if they implement theguidelines in this book.”--M. David Merrill, visitingprofessor, Florida State University


“As a scholar-practitioner, e-Learning and the Scienceof Instruction has been an invaluable resource. Clark and Mayerhave a knack for placing theory into applicable and practicalexamples of instructionally sound e-learning. In the last 4 years,I have used this book as a reference for several e-learning coursesand as a manager of several instructional designers. Quite frankly,our field needs more evidenced-based examples of instructionallysound e-learning and less of the ‘wow’factor!”--Gina Ann Richter, president, GO-Learning Inc.


“This book is required reading in my graduate-levelInstructional Media Design course. As an instructor, I appreciatethe sound empirical basis for the book’s e-learningguidelines. The students, on the other hand, are grateful for theclear, concise language used to describe the guidelines, whichmakes their application straightforward.”--Robert K.Atkinson, psychology in education, Arizona State University


From the Inside Flap

In this thoroughly revised edition of the bestselling e-Learningand the Science of Instruction authors Ruth Colvin Clark andRichard E. Mayer—internationally-recognized experts in thefield of e-learning, offer essential information and guidelines forselecting, designing, and developing asynchronous and synchronouse-learning courses that build knowledge and skills for learners incorporate, government, and academic settings. In addition toupdating research in all chapters, two new chapters and a CD withmultimedia examples are included.

Based on scientific theory of how people learn and the resultsfrom over twenty-five years of research on multimedia learning,this new edition includes guidelines on a range of e-learningissues including the best use of text, visuals, and audio; theoptimal amount and type of practice interactions; the best use ofcommunication tools such as chat and discussion boards forcollaborative learning; lesson design techniques to buildproblem-solving skills; what we have learned about the use of gamesand simulations; and how to best use virtual coaches to improvelearning.

This new edition is a comprehensive resource that contains vitalinformation for anyone serious about getting multimedia learningright. It provides design principles to increase learning whiledebunking many popular theories about good design and includes:

  • The most current research information available

  • New examples of working multimedia that illustrate the book'sresearch guidelines

  • Updated examples of multimedia screen captures

  • Application of guidelines for synchronous e-learning

  • New guidelines on segmenting and sequencing topics to managecomplex content

  • A new chapter on games and simulations

Each chapter includes examples drawn from Internet and fromCD-ROM courseware and checklists of what to look for in e-learningcourses you are reviewing or designing.

Written for e-learning consumers and designers, both novice andseasoned alike, this essential resource shows how to apply a rangeof research-based multimedia learning principles to the selectionand design of effective e-learning courseware.

Inside This Book (Learn More)
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Most helpful customer reviews

By Yaacov Artom on Jan. 9 2015
Format: Hardcover Verified Purchase
A bit boring and quite outdated as far as technology. The information is good though. Evidence based and useful
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 16 reviews
12 of 13 people found the following review helpful
Where is the CD info for the Kindle version? Jan. 22 2012
By Linda M. Payne - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I have just downloaded the e-textbook and started reading it. Unfortunately, the first few pages state there is an accompanying CD with the print version, featuring supplemental material for the book. Is Amazon making any allowances for this CD? It would be nice if they would issue some sort of key to the publisher's website so that buyers of the kindle format could still use the same materials as the print version. Then the publisher could have the same material available for buyers of the kindle version. Unfortunately, it isn't at the publisher's webpage in any format.
Also, this e-book is the 2nd printing of the print version. This book is now out in the 3rd edition (as seen from the [...] website). What's going on? Will this ebook be upgraded (sad for me as I just bought the e-book)? Please look into this matter.
7 of 7 people found the following review helpful
Extremely Accessible and Great Basic Information March 28 2008
By J. Craine - Published on Amazon.com
Format: Hardcover
I operate an educational multimedia publishing group serving the public healthcare sector. I found this book to be eminently approachable and extremely well organized. I was able to read through it over a weekend. One can get to the key concepts (the HOW) of each chapter without being forced to muddle through the supporting theory. That being said, all major concepts are well supported by research and cognitive theory for those who wish to understand the WHY. It is important to note that the authors' focus is mostly on the corporate training world and adult learners needing to develop fundamental skills. Not until chapter 14 do they discuss approaches to more advanced learners. Overall, I highly recommend this book. It should be on the shelf of everyone who is creating e-learning for adult learners.
5 of 5 people found the following review helpful
Great Book - Useless CD March 15 2009
By Amazon Customer - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is excellent: a compendium of course design knowledge with lots of illustrations/examples. It does warn in the first chapter--and worth repeating--that the audience for the book is corporate trainers, not educators.

One of the reasons I ordered the book, however, was the hope of using a text-to-voice editor to "read" the CD to me (I wanted the text of the book on the CD) - an expedient way to get through the book quickly. However, I was disappointed that the CD is actually useless. It has a three-page "E-learning checklist" based on the book, but the rest of the items on the CD are just contact info for the publisher, links to organizations like ASTD, bio's for the authors, and a help menu on how to use the CD (If you were having trouble using the CD, how could you get to this menu item???).

The CD was quite disappointing considering the book is all about using technology to help people learn efficiently through media. However, don't let that stop you from purchasing the book. It is a great resource!
3 of 3 people found the following review helpful
Required Reading June 20 2008
By Paul - Published on Amazon.com
Format: Hardcover
This book should be required reading for anyone undertaking a training initiative or considering e-learning. The field today is filled with "rapid development" tools that provide quick translation of slide shows, and "rich media" courses. All of these tools are designed to be easy to use and rely on generic, uninspired templates.

There is much more to designing e-Learning than simply getting your content into an electronic format and making it available online. This book explains it all, and is considered a bible by everyone I've worked with in the field.
3 of 3 people found the following review helpful
Best e-learning book I have read June 22 2010
By E. DeBray - Published on Amazon.com
Format: Hardcover
As a graduate student that is learning about multimedia production, I have read many a boring book on distance and online education. This book was the easiest to read and follow of any I have read. Not only that, readers can trust the information given as well performed, reliable, and valid studies are used to back up these guidelines. Both authors are well published. As someone who wants to have reilable information from those who know, this is the book I would recommend to anyone who wants to know the best way to help students learn online.