e-Learning and the Science of Instruction and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.

Sign in to turn on 1-Click ordering.
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading e-Learning and the Science of Instruction on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning [Hardcover]

Ruth C. Clark , Richard E. Mayer

List Price: CDN$ 60.99
Price: CDN$ 48.79 & FREE Shipping. Details
You Save: CDN$ 12.20 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Tuesday, September 23? Choose One-Day Shipping at checkout.


Amazon Price New from Used from
Kindle Edition CDN $38.35  
Hardcover CDN $48.79  
Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
There is a newer edition of this item:
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning 4.5 out of 5 stars (2)
CDN$ 57.60
In Stock.
Join Amazon Student in Canada

Book Description

Sept. 28 2007 0787986836 978-0787986834 2
In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the field of e-learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.

Frequently Bought Together

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning + Transferring Learning to Behavior: Using the Four Levels to Improve Performance + Creative Training Techniques Handbook: Tips, Tactics, and How-To's for Delivering Effective Training
Price For All Three: CDN$ 111.40

Some of these items ship sooner than the others.

Customers Who Bought This Item Also Bought

Product Details

Product Description


“…is a useful resource for all those who are involved in designing and developing e-learning experiences. (IACET Review, 4/1/2004)

"This book clearly points the way to improving learning environments and ensuring that e-learning is accessible, relevant, and effective." (Technical Communication, August 2003) --This text refers to an alternate Hardcover edition.


“Their first edition was a landmark work. This new edition is even better. Too many guidelines for instructional design are based on opinion or an attempt to be consistent with some philosophical position. It is most refreshing when one of the world's most respected learning researchers teams with the premier translator of scientific findings to produce a set of e-learning guidelines based on empirical research findings. Both novice and experienced instructional designers will observe more effective and efficient learning from their instructional products if they implement the guidelines in this book.”--M. David Merrill, visiting professor, Florida State University


“As a scholar-practitioner, e-Learning and the Science of Instruction has been an invaluable resource. Clark and Mayer have a knack for placing theory into applicable and practical examples of instructionally sound e-learning. In the last 4 years, I have used this book as a reference for several e-learning courses and as a manager of several instructional designers. Quite frankly, our field needs more evidenced-based examples of instructionally sound e-learning and less of the ‘wow’ factor!”--Gina Ann Richter, president, GO-Learning Inc.


“This book is required reading in my graduate-level Instructional Media Design course. As an instructor, I appreciate the sound empirical basis for the book’s e-learning guidelines. The students, on the other hand, are grateful for the clear, concise language used to describe the guidelines, which makes their application straightforward.”--Robert K. Atkinson, psychology in education, Arizona State University


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  15 reviews
12 of 13 people found the following review helpful
3.0 out of 5 stars Where is the CD info for the Kindle version? Jan. 22 2012
By Linda M. Payne - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I have just downloaded the e-textbook and started reading it. Unfortunately, the first few pages state there is an accompanying CD with the print version, featuring supplemental material for the book. Is Amazon making any allowances for this CD? It would be nice if they would issue some sort of key to the publisher's website so that buyers of the kindle format could still use the same materials as the print version. Then the publisher could have the same material available for buyers of the kindle version. Unfortunately, it isn't at the publisher's webpage in any format.
Also, this e-book is the 2nd printing of the print version. This book is now out in the 3rd edition (as seen from the [...] website). What's going on? Will this ebook be upgraded (sad for me as I just bought the e-book)? Please look into this matter.
7 of 7 people found the following review helpful
5.0 out of 5 stars Extremely Accessible and Great Basic Information March 28 2008
By J. Craine - Published on Amazon.com
I operate an educational multimedia publishing group serving the public healthcare sector. I found this book to be eminently approachable and extremely well organized. I was able to read through it over a weekend. One can get to the key concepts (the HOW) of each chapter without being forced to muddle through the supporting theory. That being said, all major concepts are well supported by research and cognitive theory for those who wish to understand the WHY. It is important to note that the authors' focus is mostly on the corporate training world and adult learners needing to develop fundamental skills. Not until chapter 14 do they discuss approaches to more advanced learners. Overall, I highly recommend this book. It should be on the shelf of everyone who is creating e-learning for adult learners.
5 of 5 people found the following review helpful
4.0 out of 5 stars Great Book - Useless CD March 15 2009
By Amazon Customer - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book is excellent: a compendium of course design knowledge with lots of illustrations/examples. It does warn in the first chapter--and worth repeating--that the audience for the book is corporate trainers, not educators.

One of the reasons I ordered the book, however, was the hope of using a text-to-voice editor to "read" the CD to me (I wanted the text of the book on the CD) - an expedient way to get through the book quickly. However, I was disappointed that the CD is actually useless. It has a three-page "E-learning checklist" based on the book, but the rest of the items on the CD are just contact info for the publisher, links to organizations like ASTD, bio's for the authors, and a help menu on how to use the CD (If you were having trouble using the CD, how could you get to this menu item???).

The CD was quite disappointing considering the book is all about using technology to help people learn efficiently through media. However, don't let that stop you from purchasing the book. It is a great resource!
3 of 3 people found the following review helpful
5.0 out of 5 stars Best e-learning book I have read June 22 2010
By E. DeBray - Published on Amazon.com
As a graduate student that is learning about multimedia production, I have read many a boring book on distance and online education. This book was the easiest to read and follow of any I have read. Not only that, readers can trust the information given as well performed, reliable, and valid studies are used to back up these guidelines. Both authors are well published. As someone who wants to have reilable information from those who know, this is the book I would recommend to anyone who wants to know the best way to help students learn online.
3 of 3 people found the following review helpful
4.0 out of 5 stars Usefull evidence based information June 26 2008
By H. Wientjes - Published on Amazon.com
Loads of best practises that is based on solid research. Quite a few eye openers as well. There are already enough of the quick do and don'ts books, this book finally gives me solid base I was looking for. And I totally disagree with others that the book is boring. I really enjoy reading it. It is not hard to read even for foreigners (like me).

Look for similar items by category