The overall dark and futuristic artwork of this deck isn't my favorite style, so I'm surprised to find that I really enjoy reading from it and using it for comparative purposes with other decks.
Unlike so many decks where there is fabulous artwork but shrunk down to such a scale that you can't make out the details (I literally have to use a magnifying glass with some decks), this one was created with a clear idea of the final card size so the scale is just perfect. Easy on my middle-aged eyes and when reading for others they can easily see as well.
I also like that the symbolism is so clear and easy to read intuitively. The imagery is similar to the traditional Rider-Waite-Smith cards, but updated to appear fresh and modern, sometimes with interesting twists. I always learn something new from studying these images.
The 'story' in the book (that comes with the deck) didn't catch me, but the card descriptions are wonderful and very insightful. I especially like that each card as commentary by more than one person, so you get a variety of perspectives. Unlike many deck books and LWBs, this one is actually interesting and useful.
The card stock used for printing seems a little cheap to me. It may hold up fine, but just out of the box it didn't particularly feel good in the hand.
To the other reviewer who had a cut in the plastic wrapper and some cards, I had the same thing happen with another deck from Llewellyn (the Mystic Dreamer deck). I emailed them and they immediately shipped me three replacement cards for the damaged ones, at no cost. Outstanding customer service from a publisher!