- Hardcover: 160 pages
- Publisher: North Light Books; illustrated edition edition (July 1999)
- Language: English
- ISBN-10: 0891348999
- ISBN-13: 978-0891348993
- Product Dimensions: 30.5 x 23.1 x 1.8 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #2,223,768 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
This text explores the emerging less is more attitude in graphic design through work and insight from 96 of today''s hottest designers. Featured profiles examine the individual styles and influences of seven prominent designers.'
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Most helpful customer reviews
3.0 out of 5 stars
Not what I expected ...,
By
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
I sent the book back because it did not offer me any new information. However, someone just starting out, may find it to be a helpful primer to their Graphic Design foundation.
2.0 out of 5 stars
to much "less" for my taste!,
By Micah Z (Cincinnati, OH USA) - See all my reviews
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
I think that the book showcases work that would normaly place third in a design show. The idea of New Simplicity is simply a nice way of saying little color, little visual metaphore, little interest. If you are buying this book because you think that this is a swiss simplistic book DON'T! If you are buying this book because you think it's of the likes of Jan Tischold, or of the Bauhause regime, DON'T. This is a book that can add another inch to your design library, and give you a few ideas for how to make a few colors, and minimal design have some minimal impact.
5.0 out of 5 stars
Less Boring No More?,
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
The maxim "less is more" has long been associated with Modernism, while a more appropriate slogan for Postmodernism (said Robert Venturi) is "less is a bore" or "more is more." This is hardly a new dichotomy because, as this book explains, the primary squabbles in art and design have been about complexity (more) versus simplicity (less). "The histories of art and design are replete with epochs, movements and styles that employ clutter as an ideological or aesthetic reaction to purity," the authors argue, and since the 1980s (Postmodern, Retro, New Wave), "visual clutter has reigned supreme." Using scores of examples of graphic design, the authors predict that the pendulum has caromed off "more is more" and is now swinging back toward a simpler, less layered approach to design. If so, this is one of the earliest books to announce the new paradigm. (Copyright © by Roy R. Behrens, from Ballast Quarterly Review, Vol 15 No 2, Winter 1999-2000.)
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