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Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.
Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler --This text refers to the Hardcover edition.
I found this a great book as an introduction to the subject. For me, much of the material was new, and the perspective was one which I had not much familiarity with. Read morePublished on Jan. 6 2013 by glen cochrane
Finally a book that describes the era of globalization and development of free market economies in a way that promotes the good side of the equation! Read morePublished on Oct. 26 2004
In the book friedman describes several interesting points ranging from the trade offs of culture and capitalism, to the basic efficiencies of different economies, though the way he... Read morePublished on June 17 2004 by Rob Rob
You need to read 'Longitudes and Attitudes' along with 'the Lexus & Olive Tree' to understand what's changed. Further, read his columns in the NYTimes. Read morePublished on May 28 2004
As a high school student who does not know very much about globalization or surrounding topics, this was a good book to introduce this subject to me. Read morePublished on April 27 2004 by Jennie
I had trouble keeping my attention while reading the book. The subject didn't grab me and I am not being a great reader to begin with struggled with its long stories. Read morePublished on April 19 2004 by Alex Houlton
An easy and pleasant introduction to the topic of globalisation. I found myself not being able to put it down at times. Read morePublished on March 24 2004 by Mr Justin T Hume
Freidman's "Lexus" was written at the height of the globalization trend and before 9/11. As such it's a good snapshot of the ideals that drove globalization and a decent primer on... Read morePublished on March 15 2004 by Virgil
Friedman uses wonderful symbols to explain complex trends in the global economy. The "golden straight-jacket" the "electronic herd" etc., etc.. Read morePublished on Feb. 29 2004 by Srabalais