The Lexus and the Olive Tree: Understanding Globalization Paperback – May 2 2000
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One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.
Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.
Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler --This text refers to the Hardcover edition.
From Kirkus Reviews
A brilliant guidebook to the new world of ``globalization'' by Pulitzer-winning New York Times columnist Friedman (From Beirut to Jerusalem, 1988). Like El Nio, globalization is blamed for anything and everything, but few understand just what it really is. In simplest terms, Friedman defines globalization as the world integration of finance markets, nation states, and technologies within a free- market capitalism on a scale never before experienced. Driving it all is what he calls the Electronic Herd, the faceless buyers and sellers of stocks, bonds, and currencies, and multinational corporations investing wherever and whenever the best opportunity presents itself. It is a pitiless systemrichly rewarding winners, harshly punishing losersbut contradictory as well. For nations and individuals willing to take the risk, globalization offers untold opportunity, yet in the process, as the Electronic Herd scavenges the world like locusts in the search for profit, globalization threatens to destroy both cultural heterogeneity and environmental diversity. The human drive for enrichment (the Lexus) confronts the human need for identity and community (the olive tree). The success of globalization, Friedman contends, depends on how well these goals can be satisfied at one and the same time. He believes they can be, but dangers abound. If nation states sacrifice too much of their identity to the dictates of the Electronic Herd, a backlash, a nihilistic rejection of globalization, can occur. If nation states ignore these dictates, they face impoverishment; there simply is no other game in town. Friedmans discussion is wonderfully accessible, clarifying the complex with enlightening stories that simplify but are never simplistic. There are flaws, to be sure. He is perhaps overly optimistic on the ability of the market forces of globalization to correct their own excesses, such as environmental degradation. Overall, though, he avoids the Panglossian overtones that mar so much of the literature on globalization. Artful and opinionated, complex and cantankerous; simply the best book yet written on globalization. (First printing 100,000) (Author tour) -- Copyright ©1999, Kirkus Associates, LP. All rights reserved. --This text refers to the Hardcover edition.See all Product Description
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Top Customer Reviews
Friedman uses the conflict of "the Lexus and the olive tree" to help explain the concepts of globalization verse ancient forces of tradition. The olive tree represents everything that roots us, like family, community, religion, or a place called home. The Lexus represents all the financial institutions and computer technologies found in the global market today.
I enjoyed reading this book because it gave me a better understanding of globalization. Something that I had never really heard of before reading it. Friedman did a very good job of showing the advantages and disadvantages of this new international system. His vivid stories helped explain a lot of what he was trying to tell the reader. There still was some things that I didn't understand completely. This is just because I'm new at this economics thing, and I didn't know a lot about the history behind some of his concepts.
After reading this book I feel that America homogenizes countries too much. And we do it for our own needs. We do it to make them more accessible to us so we can use their resources. This is just my opinion on the whole thing after reading the book.
Friedman's admiration for Enron will make you giggle and the little attention he gives to terrorism as a backlash to globalization weakens the entire work.
Perhaps so much has changed since 9/11/01, its outdated that quickly.
I would recommend it for high school students as an intro to the topic.
Furthermore, Friedman seems to love to quote people at length, but one wonders if indeed he is quoting word-for-word, or if he is just sort of crafting something to fit his book out of a vaguely similar comment the person may have made. But, then one thinks again, because the book is almost a little choppy in places because Friedman quotes random characters from all around the world for pages upon pages. One would prefer that he just paraphrase or use shorter quotes.
Because it was written 5 years ago, some of the reading is tedious (he explains what a DVD player is, for example), and in some areas he seems to be caught up in the "irrational" dot-com whirlwind. In his revised version of the book, it sort of just drones on, pontificating for about 20-30 pages too much. Thomas Friedman is a very personable guy, and he has a lot of interesting things to say about the world, but honestly, one doesn't care for his own political/religious philosophy being injected, mostly toward the end of the book. It was just awkward to read through the final chapter or two; the book has multiple personality disorder in some regards.Read more ›
One of the things that interested me about this book was Friedman's attempted placement of his work alongside other authors on similar subjects. In the introduction, he plainly states that his purpose in writing this book is not only to fully explain the concept, analysis, and anecdotal evidence of globalization, but also to add to the body of knowledge that is shaping and defining the post-Cold War era in history. Citing other seminal works that have been described as groundbreaking descriptions of this time in history, he lists 3 other books that he hopes to complement on that very subject: "The End of History and the Last Man" by Francis Fukuyama, "The Clash of Civilizations" by Samuel Huntington, and the collected works (books and articles) of Robert Kaplan. In truth, I have recently read all 3 of these selections and can honestly agree that Friedman has successfully accomplished his goal.
For the most part, I already understood globalization (and how it ties in with the greater subject of economics and capitalism) so I thought I might get bored with his tedious simplification and excessive detail... but surprisingly, I found this not to be the case. Overall, I found Friedman to definitely be an expert on the subject, which is often rare for newspaper journalists - and especially the NY Times foreign affairs correspondent who covers the entire planet.Read more ›
Most recent customer reviews
I found this a great book as an introduction to the subject. For me, much of the material was new, and the perspective was one which I had not much familiarity with. Read morePublished on Jan. 6 2013 by glen cochrane
Finally a book that describes the era of globalization and development of free market economies in a way that promotes the good side of the equation! Read morePublished on Oct. 26 2004
In the book friedman describes several interesting points ranging from the trade offs of culture and capitalism, to the basic efficiencies of different economies, though the way he... Read morePublished on June 17 2004 by Rob Rob
You need to read 'Longitudes and Attitudes' along with 'the Lexus & Olive Tree' to understand what's changed. Further, read his columns in the NYTimes. Read morePublished on May 28 2004
As a high school student who does not know very much about globalization or surrounding topics, this was a good book to introduce this subject to me. Read morePublished on April 27 2004 by Jennie
I had trouble keeping my attention while reading the book. The subject didn't grab me and I am not being a great reader to begin with struggled with its long stories. Read morePublished on April 19 2004 by Alex Houlton
An easy and pleasant introduction to the topic of globalisation. I found myself not being able to put it down at times. Read morePublished on March 24 2004 by Mr Justin T Hume
Freidman's "Lexus" was written at the height of the globalization trend and before 9/11. As such it's a good snapshot of the ideals that drove globalization and a decent primer on... Read morePublished on March 15 2004 by Virgil
Friedman uses wonderful symbols to explain complex trends in the global economy. The "golden straight-jacket" the "electronic herd" etc., etc.. Read morePublished on Feb. 29 2004 by Srabalais
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