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To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers
 
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To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers [Kindle Edition]

Marcella Chamorro (Author)
Digital List Price: CDN$ 6.00 What's this?
Kindle Price: CDN$ 6.00 includes free international wireless delivery via Amazon Whispernet

Product Description

Product Description

The book TO BE OR LIKE TO BE: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers is a guide to how and why brands must become more authentic in this new age of social media. The topics covered range from reasons behind embracing authenticity to propel a brand's marketing to some of the best examples of brands that successfully heeded the call to authenticity. The book goes on to provide a step-by-step guide to brand authenticity, building teams and collaborating with consumers in the most effective and inspiring ways.

Product Details

  • Format: Kindle Edition
  • File Size: 223 KB
  • Print Length: 78 pages
  • Page Numbers Source ISBN: 1470110121
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007GSI7IG
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  2 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Must Read April 23 2012
By teranimation - Published on Amazon.com
Loved the author's writing style and insight in to marketing and how it relates to a generation of online consumers with unlimited amounts of information at their fingertips.

Everyone trying to get a product out to the masses should read this book to understand how to use online marketing tools to influence consumers effectively.
2 of 2 people found the following review helpful
5.0 out of 5 stars Wake-up call on importance of authenticity May 1 2012
By Anders V - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I created a new Twitter account a few days ago for our business, and sent out the first tweet (to zero followers), saying something about our great new partners. What a bunch of empty junk I wrote in that tweet. Not that I am not happy about our partners, but there was just nothing in it for no one, except my mom would probably be happy to see that I tweeted something about business doing well. My wake-up call to realize this was Marcella's book. She shows with painful clarity how authenticity works in marketing and especially on social media, and how you should share and give what gives meaning and is useful for others.
The book is an easy read, and it nailed it for me - I understand how we need to get moving on social media, even when we work with something as un-sexy as B2B business in IT- and telecom. There is a huge upside to gain on this.
The book has some practical pointers as well, but the main thing for me is really the obvious illustration and clarification of what you can and should deliver on social media and just as much in your marketing.

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