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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Paperback – Jun 7 2011


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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + Positioning: The Battle for Your Mind + Marketing Management, Fourteenth Canadian Edition (14th Edition)
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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (June 7 2011)
  • Language: English
  • ISBN-10: 0071762345
  • ISBN-13: 978-0071762342
  • Product Dimensions: 15.5 x 1.8 x 22.9 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #59,959 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


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4 of 4 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Jan. 5 2013
Format: Paperback
I commend Dave Kerpen on his rock-solid decisions concerning how to present the wealth of information, insights, and counsel found in his book. For example, the title of each of the 18 chapters serves multiple purpose: as an admonition, as a core principle, as an especially important issue, and/or as an affirmation. They comprise both a multi-dimensional challenge by Kerpen to his reader, and, as the values and strategies for his manifesto of advocacy. For example, consider the titles for the first five chapters:

1. Listen First, and Never Stop Listening
2. Way Beyond "Women 25-54": Define Your Target Audience Better Than Ever
3. Think -- and Act -- Like Your Customer
4. Invite Your Customers to Be Your First Fans
5. Engage: Create True Dialogue with, and Between, Your Customers

Kerpen immediately establishes and then sustains a direct, personal rapport with his reader and thus serves as a role model for his articles of faith and pragmatic street smarts. As is seldom true of other business books I have read, I felt that he wrote this book specifically for me and presumably many others will have the same sense of collegiality. He thoroughly covers the WHAT of achieving and then sustaining success with social media but most of his and his reader's attention is devoted to the HOW.

With regard to the meaning and significance of the book's title, Kerpen observes, "In the end, succeeding on social networks amounts to your ability to be likeable. There are two fundamental aspects to this term: likeable business practices and likeable content." I wholly agree with him as do millions of others who have been involved in major consumer research studies conducted by firms that include Gallop, Nielsen, and Consumer Reports.
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1 of 1 people found the following review helpful By Meghan on March 28 2014
Format: Kindle Edition Verified Purchase
I didn't even know what Twitter was for when I started reading Kerpen. Nor did I have a Facebook business page. Kerpen opened my eyes to the way social media works in general, and more specifically how a kind, good person can use social media to improve and expand their good business practices. I have learned so much from this book. It was a fantastic place for me to start.
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1 of 1 people found the following review helpful By torontomarketing.blogspot.ca on April 29 2012
Format: Paperback
Dave teaches his readers to convert deceptively juvenile 'likes' into very grown up marketing terms by shifting from a brand to a consumer focus. True to form, he delivers the message with engaging human stories.
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Format: Kindle Edition Verified Purchase
This is an excellent book!

There are dozens of simple, actionable steps that can be taken to directly improve your business. Increase your liveability and turn it into revenue. Everything is well organized, well laid out, and accurately researched.

This is a book that, if understood correctly and applied competently, WILL increase your bottom line and will pay for itself in no time at all.

If you have a business you simply have to buy this book and then enjoy the return on investment. Essential book - a must read!!
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3 of 4 people found the following review helpful By Risedev on Oct. 30 2012
Format: Paperback Verified Purchase
Dave did a great job to help me understand the world of Facebook for businesses. You can tell the author cares about your success and has complied great instructions in a very fun way! LOVE this book!
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