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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Paperback]

Dave Kerpen
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

June 7 2011 0071762345 978-0071762342 1

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


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Frequently Bought Together

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Price For Both: CDN$ 34.04



Product Details


Product Description

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
4 of 4 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Paperback
I commend Dave Kerpen on his rock-solid decisions concerning how to present the wealth of information, insights, and counsel found in his book. For example, the title of each of the 18 chapters serves multiple purpose: as an admonition, as a core principle, as an especially important issue, and/or as an affirmation. They comprise both a multi-dimensional challenge by Kerpen to his reader, and, as the values and strategies for his manifesto of advocacy. For example, consider the titles for the first five chapters:

1. Listen First, and Never Stop Listening
2. Way Beyond "Women 25-54": Define Your Target Audience Better Than Ever
3. Think -- and Act -- Like Your Customer
4. Invite Your Customers to Be Your First Fans
5. Engage: Create True Dialogue with, and Between, Your Customers

Kerpen immediately establishes and then sustains a direct, personal rapport with his reader and thus serves as a role model for his articles of faith and pragmatic street smarts. As is seldom true of other business books I have read, I felt that he wrote this book specifically for me and presumably many others will have the same sense of collegiality. He thoroughly covers the WHAT of achieving and then sustaining success with social media but most of his and his reader's attention is devoted to the HOW.

With regard to the meaning and significance of the book's title, Kerpen observes, "In the end, succeeding on social networks amounts to your ability to be likeable. There are two fundamental aspects to this term: likeable business practices and likeable content." I wholly agree with him as do millions of others who have been involved in major consumer research studies conducted by firms that include Gallop, Nielsen, and Consumer Reports.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best Social Media Book I have ever read! Oct. 30 2012
By Risedev
Format:Paperback|Verified Purchase
Dave did a great job to help me understand the world of Facebook for businesses. You can tell the author cares about your success and has complied great instructions in a very fun way! LOVE this book!
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1 of 1 people found the following review helpful
5.0 out of 5 stars I Knew Nothing and now I Know Something! March 28 2014
By Meghan
Format:Kindle Edition|Verified Purchase
I didn't even know what Twitter was for when I started reading Kerpen. Nor did I have a Facebook business page. Kerpen opened my eyes to the way social media works in general, and more specifically how a kind, good person can use social media to improve and expand their good business practices. I have learned so much from this book. It was a fantastic place for me to start.
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1 of 1 people found the following review helpful
5.0 out of 5 stars What's the Value of a 'Like'? April 29 2012
Format:Paperback
Dave teaches his readers to convert deceptively juvenile 'likes' into very grown up marketing terms by shifting from a brand to a consumer focus. True to form, he delivers the message with engaging human stories.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  385 reviews
73 of 80 people found the following review helpful
1.0 out of 5 stars Waste of time! Feb. 12 2014
By SherryS - Published on Amazon.com
Format:Paperback|Verified Purchase
I don't understand how there are so many good reviews. There is absolutely NO new knowledge in here that 85% of the population does not know already. They don't have any useful strategies listed in here. Their "Call to Actions" are sad and generally lacking. They're too vague! They're basically like "Find out what your customer likes, then cater to them"… Well, DUH.

Also, I feel like the whole book was a giant advertisement for their own company and all the companies that have hired them. They keep saying "We know what we are doing and we are so good at it" yet if you check their company's Facebook page there is NO ENGAGEMENT! Throughout the whole book they keep telling you to engage your fans and yet they can't even do it for their own company?

Also - they say you should respond to customers as fast as you can, or else they feel ignored. So I messaged (through Facebook) my disappointment in their book roughly 24 hours ago and still haven't received a response. Seems like they don't follow their own advice!

A bunch of fluff. Honestly wasted 2 hours of my life reading this, and kept waiting for it to get better, but it never did.

Screw the money, SAVE YOUR TIME and pass this one!
94 of 105 people found the following review helpful
1.0 out of 5 stars Painful June 30 2013
By Matthew J. O. Keefe - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I imagine he was paid by Facebook, because he was just so overly enthusiastic about it. The book is short but still needed to fill up space so it says the same thing in different ways over and over. Also really annoyed with how he villified traditional marketing. I'm not saying there's nothing to learn from this book but please, look for other options to learn this stuff.
64 of 71 people found the following review helpful
1.0 out of 5 stars Overestimates his value March 1 2014
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This book is ok. Not the best on the subject.
But what really ticks me off is the limits he sets on devices that this book can be viewed on. If I upgrade any device, I have to waste time going to amazon and deregistering the previous hard drive and registering the book all over again. Dave Kerpen, you're not Leonardo da Vinci, you're not Shakespeare, you're not Hemingway. Get over yourself. Btw - if you wonder why I bother, it's because I have to download all kindle books anyway. Nutjobs like this one make me go through another layer of complexity to redownload the book.
48 of 53 people found the following review helpful
5.0 out of 5 stars The Future Social Media Marketing Textbook May 22 2011
By by Lisa Jo Barr - Published on Amazon.com
Format:Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
129 of 150 people found the following review helpful
5.0 out of 5 stars The best social media book out there June 22 2011
By David Bowers - Published on Amazon.com
Format:Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
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