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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Paperback]

Dave Kerpen
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

May 17 2011 0071762345 978-0071762342 1

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


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Frequently Bought Together

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Price For Both: CDN$ 34.04



Product Details


Product Description

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
4 of 4 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Paperback
I commend Dave Kerpen on his rock-solid decisions concerning how to present the wealth of information, insights, and counsel found in his book. For example, the title of each of the 18 chapters serves multiple purpose: as an admonition, as a core principle, as an especially important issue, and/or as an affirmation. They comprise both a multi-dimensional challenge by Kerpen to his reader, and, as the values and strategies for his manifesto of advocacy. For example, consider the titles for the first five chapters:

1. Listen First, and Never Stop Listening
2. Way Beyond "Women 25-54": Define Your Target Audience Better Than Ever
3. Think -- and Act -- Like Your Customer
4. Invite Your Customers to Be Your First Fans
5. Engage: Create True Dialogue with, and Between, Your Customers

Kerpen immediately establishes and then sustains a direct, personal rapport with his reader and thus serves as a role model for his articles of faith and pragmatic street smarts. As is seldom true of other business books I have read, I felt that he wrote this book specifically for me and presumably many others will have the same sense of collegiality. He thoroughly covers the WHAT of achieving and then sustaining success with social media but most of his and his reader's attention is devoted to the HOW.

With regard to the meaning and significance of the book's title, Kerpen observes, "In the end, succeeding on social networks amounts to your ability to be likeable. There are two fundamental aspects to this term: likeable business practices and likeable content." I wholly agree with him as do millions of others who have been involved in major consumer research studies conducted by firms that include Gallop, Nielsen, and Consumer Reports.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best Social Media Book I have ever read! Oct. 30 2012
By Risedev
Format:Paperback|Verified Purchase
Dave did a great job to help me understand the world of Facebook for businesses. You can tell the author cares about your success and has complied great instructions in a very fun way! LOVE this book!
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1 of 1 people found the following review helpful
5.0 out of 5 stars I Knew Nothing and now I Know Something! March 28 2014
By Meghan
Format:Kindle Edition|Verified Purchase
I didn't even know what Twitter was for when I started reading Kerpen. Nor did I have a Facebook business page. Kerpen opened my eyes to the way social media works in general, and more specifically how a kind, good person can use social media to improve and expand their good business practices. I have learned so much from this book. It was a fantastic place for me to start.
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1 of 1 people found the following review helpful
5.0 out of 5 stars What's the Value of a 'Like'? April 29 2012
Format:Paperback
Dave teaches his readers to convert deceptively juvenile 'likes' into very grown up marketing terms by shifting from a brand to a consumer focus. True to form, he delivers the message with engaging human stories.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  375 reviews
48 of 52 people found the following review helpful
5.0 out of 5 stars The Future Social Media Marketing Textbook May 22 2011
By by Lisa Jo Barr - Published on Amazon.com
Format:Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
129 of 150 people found the following review helpful
5.0 out of 5 stars The best social media book out there June 22 2011
By David Bowers - Published on Amazon.com
Format:Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
65 of 75 people found the following review helpful
2.0 out of 5 stars Fluff Jan. 20 2014
By Kyle S - Published on Amazon.com
Format:Paperback
I had high expectations, after reading such great Amazon reviews, but was extremely disappointed with the overall quality. No new teaching here, and not even anything eye opening or noteworthy. Save your money.

Bottom line: this book (like so many these days) should have taken the form of a few blog posts, or a short article.
180 of 217 people found the following review helpful
3.0 out of 5 stars star inflation on Amazon? Feb. 11 2012
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.

I just don't see how it merits more than 3 stars. That's not to say that it's not a good book or that I didn't get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn't bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn't really asked to think about anything in a new way.

Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I'm not sure that people who run small businesses would get much usable strategy from this book.

Also, not that it impacted this review, but when I went to the facebook page for the author's business--a small business--the only real reference to local businesses contained one link...and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.
14 of 14 people found the following review helpful
4.0 out of 5 stars Fast. Entertaining. Informative. Useful. July 8 2011
By Rod Brooks - Published on Amazon.com
Format:Paperback
I met the author, Dave Kerpen, in 2007 at the first WOMMA Summit (Word of Mouth Marketing Association) that I attended. I knew from the start that Dave would be a key influencer of my education in social engagement and a valuable resource for "how to" information that is based on real life case studies and experiences. At the time, I didn't know that I would become the Board President of WOMMA or that he would become an author and thought leader on the effective use of Facebook (as well as Twitter, You Tube and more). Since that time, Dave and I have come to be good friends, colleagues, and benefactors of each others shared experiences.

In "Likeable Media" Dave gives freely of his experience and drives home the point that consumers are increasingly responsible for the success or failure of brands by what they like and what they say about our brands. Dave has filled his first book with entertaining and interesting case studies and anecdotes that make the 18 lessons easy to understand and apply. It's an ideal book for those that are just getting started, as well as semi-seasoned veterans who are looking for an edge to move them forward in ways that engage and leverage existing and new relationships. Dave is the master of "Likeability" and he shares his insights in a way that is both easy to understand and apply. I found myself noting several opportunities for our business, a northwest regional insurance company, to incorporate Dave's tips in several ways that will increase our fan base, our edge rank, and the number of "likes" that we generate.

I've already passed my copy (which still needs to be autographed by the way) along to a college student that I've helped to mentor over the past year. She'll learn more from this book in a few hours than she could possibly learn in her classes over the next year.

The only criticism that I have for the book is that there were numerous references to the agency that Dave owns and operates... so much so that I started feeling as if I was reading corporate collateral for Likeable Media (the agency). If you are able to look past those repetitive mentions and the reference to his clients, you will come away with a wealth of information that is actionable and very beneficial. Dave gives away in his book what many consultants try to sell at a premium.

Thanks Dave. And congratulations!

NOTE: The opinions offered in this review are my own and do not reflect the views of WOMMA or my employer.
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