Likeable Social Media: How to Delight Your Customers, Cre... and over one million other books are available for Amazon Kindle. Learn more
CDN$ 16.75
  • List Price: CDN$ 22.95
  • You Save: CDN$ 6.20 (27%)
FREE Shipping on orders over CDN$ 25.
In Stock.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Paperback – Jun 7 2011


See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 16.75
CDN$ 10.25 CDN$ 2.53
Audio CD, Audiobook, CD, Unabridged
"Please retry"

Best Canadian Books of 2014
Stone Mattress is our #1 Canadian pick for 2014. See all

Frequently Bought Together

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Price For Both: CDN$ 34.04




Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (June 7 2011)
  • Language: English
  • ISBN-10: 0071762345
  • ISBN-13: 978-0071762342
  • Product Dimensions: 15.5 x 1.8 x 22.9 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #19,524 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5.0 out of 5 stars
5 star
4
4 star
0
3 star
0
2 star
0
1 star
0
See all 4 customer reviews
Share your thoughts with other customers

Most helpful customer reviews

4 of 4 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Jan. 5 2013
Format: Paperback
I commend Dave Kerpen on his rock-solid decisions concerning how to present the wealth of information, insights, and counsel found in his book. For example, the title of each of the 18 chapters serves multiple purpose: as an admonition, as a core principle, as an especially important issue, and/or as an affirmation. They comprise both a multi-dimensional challenge by Kerpen to his reader, and, as the values and strategies for his manifesto of advocacy. For example, consider the titles for the first five chapters:

1. Listen First, and Never Stop Listening
2. Way Beyond "Women 25-54": Define Your Target Audience Better Than Ever
3. Think -- and Act -- Like Your Customer
4. Invite Your Customers to Be Your First Fans
5. Engage: Create True Dialogue with, and Between, Your Customers

Kerpen immediately establishes and then sustains a direct, personal rapport with his reader and thus serves as a role model for his articles of faith and pragmatic street smarts. As is seldom true of other business books I have read, I felt that he wrote this book specifically for me and presumably many others will have the same sense of collegiality. He thoroughly covers the WHAT of achieving and then sustaining success with social media but most of his and his reader's attention is devoted to the HOW.

With regard to the meaning and significance of the book's title, Kerpen observes, "In the end, succeeding on social networks amounts to your ability to be likeable. There are two fundamental aspects to this term: likeable business practices and likeable content." I wholly agree with him as do millions of others who have been involved in major consumer research studies conducted by firms that include Gallop, Nielsen, and Consumer Reports.
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
3 of 3 people found the following review helpful By Risedev on Oct. 30 2012
Format: Paperback Verified Purchase
Dave did a great job to help me understand the world of Facebook for businesses. You can tell the author cares about your success and has complied great instructions in a very fun way! LOVE this book!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By Meghan on March 28 2014
Format: Kindle Edition Verified Purchase
I didn't even know what Twitter was for when I started reading Kerpen. Nor did I have a Facebook business page. Kerpen opened my eyes to the way social media works in general, and more specifically how a kind, good person can use social media to improve and expand their good business practices. I have learned so much from this book. It was a fantastic place for me to start.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By torontomarketing.blogspot.ca on April 29 2012
Format: Paperback
Dave teaches his readers to convert deceptively juvenile 'likes' into very grown up marketing terms by shifting from a brand to a consumer focus. True to form, he delivers the message with engaging human stories.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 391 reviews
54 of 60 people found the following review helpful
The Future Social Media Marketing Textbook May 22 2011
By by Lisa Jo Barr - Published on Amazon.com
Format: Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
137 of 159 people found the following review helpful
The best social media book out there June 22 2011
By David Bowers - Published on Amazon.com
Format: Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
24 of 26 people found the following review helpful
Surprisingly Relevant for the Younger Crowd June 27 2012
By Gary Zilavy - Published on Amazon.com
Format: Paperback
I am a 21-year-old marketing major graduating college in less than six months who helped my college design curriculum for an e-commerce course featuring social media.

When approaching books about social media, I am hesitant to spend my hard-earned money on a book that tells you what you already know about Facebook and Twitter. Likeable Social Media was the first book of five I purchased in the business and social media field.

Mr. Kerpen is a talented writer and complements his discussions about what it means to be a "likeable" brand with positive and negative anecdotes. It's a fairly quick read with frequent content headers, screenshots from Facebook and easily-digestible highlights to share with coworkers (such as the "10 Reasons Why Consumers Like Fan Pages on Facebook).

There are other books and resources out there that give more concrete how-to's and a step-by-step guide to undertaking social media. If you are looking for content focused around these areas, seek out whitepapers and ebooks from social media monitoring companies who will gladly hand you the information for free in return for your contact info.

Hands down, the best asset of this book is its appeal to different audiences. While you could place this book in the hands of a CEO to show them the power of social media, I as a 21-year-old digital native confident in my knowledge of social media was able to walk away with roughly 10 pages of notes and suggestions.

Likeable Social Media left me not only encouraged but empowered to undertake the creation of a social media strategy for a company.

Where this book falls short is a lack of diversity. Discussions surrounding Facebook dominate this book--and rightfully so given its place as the top social network. I would have liked to see more discussions on the power of Twitter, LinkedIn, Pinterest and Google+ in the same scope Facebook is discussed. I do understand though that this book was published in 2011 and things have drastically changed even since then.

However, I still rate this as a five-star book. What's incredible to me is how connected and committed Mr. Kerpen is to this book and building an engaging community. He practices what he preaches. Recently, I tweeted a friend with a suggestion to read this book. Within five minutes, I had a personal tweet sent to me from Mr. Kerpen thanking me for recommending his book.

Mr. Kerpen clearly gives those working in social media a blueprint on how to be more "likeable" and lives it out in his own social, online life.
181 of 220 people found the following review helpful
star inflation on Amazon? Feb. 11 2012
By Amazon Customer - Published on Amazon.com
Format: Paperback Verified Purchase
There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.

I just don't see how it merits more than 3 stars. That's not to say that it's not a good book or that I didn't get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn't bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn't really asked to think about anything in a new way.

Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I'm not sure that people who run small businesses would get much usable strategy from this book.

Also, not that it impacted this review, but when I went to the facebook page for the author's business--a small business--the only real reference to local businesses contained one link...and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.
65 of 78 people found the following review helpful
Fluff Jan. 20 2014
By Kyle S - Published on Amazon.com
Format: Paperback
I had high expectations, after reading such great Amazon reviews, but was extremely disappointed with the overall quality. No new teaching here, and not even anything eye opening or noteworthy. Save your money.

Bottom line: this book (like so many these days) should have taken the form of a few blog posts, or a short article.


Feedback