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The future isn't about the next social media tool or clicking a"Like" button. Instead, people decide which organizations to trust,what advice to follow, and who to forge personal or businessrelationships with based on the simple metric oflikeability. This is no longer a soft quality and it is notthe same thing as just being nice. With today's "modernbelievability crisis," earning the trust of your customers,employees, and colleagues is much harder to do. Likeonomicsoffers a new vision of a world beyond Facebook, where realrelationships and personal values such as unabashed honesty,extreme simplicity, and basic humanity are the keys to success.There is a real ROI to likeability, and exactly how big it is willamaze you.
Likeonomics uncovers five key principles to win trust (orwin it back)—and keep it. You'll learn how to use the TRUSTformula (Truth, Relevance, Unselfishness, Simplicity, and Timing)to power every relationship. Being more believable is the realsecret to standing out—whether you are trying to grow yourbusiness, win an election, or find your next job—and thisbook will help you get there.
Likeonomics provides real-world stories of brands andpeople who have used these principles to become wildly successful,including:
Learn how to stand out in a good way, avoid the hype andstrategic traps of social media, and change your life and career bybeing more likeable, believable, and (most of all) trusted.
Being more successful in business and in life often requires thesame thing. If you want to do both, read this book!—DeepakChopra, Author of The Seven Spiritual Laws Of Success
PRAISE FOR Likeonomics
"Rohit Bhargava's wise and wonderful book proves that yourmother was right, after all: people respond to those who treat themright. Companies and organizations need to heed this lesson and useLikeonomics to steer their thinking on ways to become more open,accessible, and trustworthy in the marketplace—and findsuccess doing it."
—Daniel H. Pink, author of Drive and A WholeNew Mind
"In Likeonomics, Rohit reinforces the popular notion thatculture eats strategy and makes the case that likeability is anindispensable part of success. Rohit encourages us to createperson-to-person connections that are authentic, relevant, andaccessible. Gone are the days when alpha dogs rule. . . . In theera of Likeonomics, personal connection is king."
—Jonathan Becher, Chief Marketing Officer, SAP
"Rohit Bhargava gets to the heart of what underlies and sustainsrelationships—likeability. If you want to be successful inbusiness, don't leave trust to chance—keep Likeonomicsand its online workbook close at your side and you'll be on thepath to success."
—Charlene Li, author of Groundswell and OpenLeadership; founder, Altimeter Group
"This is a bold, fresh, and—most important—likeablebook. Rohit reveals why networking must die, and the gap thatshould keep you up at night is your 'likeability gap.'"
—Christopher Graves, Global CEO, Ogilvy PublicRelations
"Likeonomics is the How to Win Friends and InfluencePeople for a new generation. Rohit shows us how to be morelikeable and believable and, as a result, more popular andrelevant, which are the keys to success in any endeavor. Highlyrecommended."
—Michael Port, New York Times bestsellingauthor of The Think Big Manifesto
"If you want to be successful, you need to readLikeonomics! Rich in relevant, entertaining stories, andtakeaways you can easily and immediately use, Rohit proves whybeing more likeable is the driving force behind building sustainedrelationships and exponential success."
—Peter Guber, CEO, Mandalay Entertainment; author ofthe #1 New York Times bestseller Tell to Win