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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action [Hardcover]

Rohit Bhargava
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

May 22 2012
How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:

  • An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
  • A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
  • A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships
  • Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies

With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.


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Product Description

From the Inside Flap

The future isn't about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today's "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.

Likeonomics uncovers five key principles to win trust (or win it back)—and keep it. You'll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out—whether you are trying to grow your business, win an election, or find your next job—and this book will help you get there.

Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, including: 

  • An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career
  • The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming
  • A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years
  • An independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships

Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.

From the Back Cover

Being more successful in business and in life often requires the same thing. If you want to do both, read this book!—Deepak Chopra, Author of The Seven Spiritual Laws Of Success

PRAISE FOR Likeonomics

"Rohit Bhargava's wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace—and find success doing it."
Daniel H. Pink, author of Drive and A Whole New Mind

"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person-to-person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
Jonathan Becher, Chief Marketing Officer, SAP

"Rohit Bhargava gets to the heart of what underlies and sustains relationships—likeability. If you want to be successful in business, don't leave trust to chance—keep Likeonomics and its online workbook close at your side and you'll be on the path to success."
Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group

"This is a bold, fresh, and—most important—likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your 'likeability gap.'"
Christopher Graves, Global CEO, Ogilvy Public Relations

"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
Michael Port, New York Times bestselling author of The Think Big Manifesto

"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5.0 out of 5 stars A Must Read Feb. 13 2013
By Rob Z
Format:Hardcover|Verified Purchase
Likeonomics is written in a way which engages the reader immediately with anecdotes people can relate to on a day to day basis. It describes the principles of likeability, as well as its applications, in a clear, complete, and concise manner. I would definitely recommend it to anyone looking for a good business read.
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