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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Hardcover – May 22 2012


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Product Details

  • Hardcover: 184 pages
  • Publisher: Wiley (May 22 2012)
  • Language: English
  • ISBN-10: 1118137531
  • ISBN-13: 978-1118137536
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #238,180 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

The future isn't about the next social media tool or clicking a"Like" button. Instead, people decide which organizations to trust,what advice to follow, and who to forge personal or businessrelationships with based on the simple metric oflikeability. This is no longer a soft quality and it is notthe same thing as just being nice. With today's "modernbelievability crisis," earning the trust of your customers,employees, and colleagues is much harder to do. Likeonomicsoffers a new vision of a world beyond Facebook, where realrelationships and personal values such as unabashed honesty,extreme simplicity, and basic humanity are the keys to success.There is a real ROI to likeability, and exactly how big it is willamaze you.

Likeonomics uncovers five key principles to win trust (orwin it back)—and keep it. You'll learn how to use the TRUSTformula (Truth, Relevance, Unselfishness, Simplicity, and Timing)to power every relationship. Being more believable is the realsecret to standing out—whether you are trying to grow yourbusiness, win an election, or find your next job—and thisbook will help you get there.

Likeonomics provides real-world stories of brands andpeople who have used these principles to become wildly successful,including: 

  • An unknown Portuguese singer who used YouTube to rack up morethan 30 million views and launch her professional career
  • The leader of a tiny island nation who put his country on themap with an unexpected meeting that got the world talking aboutglobal warming
  • A regional team of financial advisors that went from beingranked 173rd out of 176 branches to first, and stayed there forthirteen of the next fifteen years
  • An independent sports agent who achieved the impossible bylanding the number-one player in the NFL draft as a client throughthe power of relationships

Learn how to stand out in a good way, avoid the hype andstrategic traps of social media, and change your life and career bybeing more likeable, believable, and (most of all) trusted.

From the Back Cover

Being more successful in business and in life often requires thesame thing. If you want to do both, read this book!—DeepakChopra, Author of The Seven Spiritual Laws Of Success

PRAISE FOR Likeonomics

"Rohit Bhargava's wise and wonderful book proves that yourmother was right, after all: people respond to those who treat themright. Companies and organizations need to heed this lesson and useLikeonomics to steer their thinking on ways to become more open,accessible, and trustworthy in the marketplace—and findsuccess doing it."
Daniel H. Pink, author of Drive and A WholeNew Mind

"In Likeonomics, Rohit reinforces the popular notion thatculture eats strategy and makes the case that likeability is anindispensable part of success. Rohit encourages us to createperson-to-person connections that are authentic, relevant, andaccessible. Gone are the days when alpha dogs rule. . . . In theera of Likeonomics, personal connection is king."
Jonathan Becher, Chief Marketing Officer, SAP

"Rohit Bhargava gets to the heart of what underlies and sustainsrelationships—likeability. If you want to be successful inbusiness, don't leave trust to chance—keep Likeonomicsand its online workbook close at your side and you'll be on thepath to success."
Charlene Li, author of Groundswell and OpenLeadership; founder, Altimeter Group

"This is a bold, fresh, and—most important—likeablebook. Rohit reveals why networking must die, and the gap thatshould keep you up at night is your 'likeability gap.'"
Christopher Graves, Global CEO, Ogilvy PublicRelations

"Likeonomics is the How to Win Friends and InfluencePeople for a new generation. Rohit shows us how to be morelikeable and believable and, as a result, more popular andrelevant, which are the keys to success in any endeavor. Highlyrecommended."
Michael Port, New York Times bestsellingauthor of The Think Big Manifesto

"If you want to be successful, you need to readLikeonomics! Rich in relevant, entertaining stories, andtakeaways you can easily and immediately use, Rohit proves whybeing more likeable is the driving force behind building sustainedrelationships and exponential success."
Peter Guber, CEO, Mandalay Entertainment; author ofthe #1 New York Times bestseller Tell to Win


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By Rob Z on Feb. 13 2013
Format: Hardcover Verified Purchase
Likeonomics is written in a way which engages the reader immediately with anecdotes people can relate to on a day to day basis. It describes the principles of likeability, as well as its applications, in a clear, complete, and concise manner. I would definitely recommend it to anyone looking for a good business read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 36 reviews
14 of 16 people found the following review helpful
Great book on the humanization of business - with tons of stories! May 15 2012
By Michael Margolis - Published on Amazon.com
Format: Hardcover
Likeonomics is a great book with tons and tons of stories. It's refreshing in style, full of substance, and includes lots of well-researched examples.

The problem with being "liked" is that the harder you try, the more unlikable you often become. It's sort of like being that guy you says, "trust me, baby". In Likeanomics, Rohit does a brilliant job of framing this process in business terms, while getting into the nitty-gritty of likeability. The bulk of Likeonomics is built around 5 principles framework called TRUST that stands for Truth, Relevance, Unselfishness, Simplicity, and Timing. Each principle is supported by dozens of examples, useful frameworks, and great distinctions. This book is also a great model of the evolution of "the book" as a product - with tons of bonus material online and lots of cool surprise content. It's like the story than never ends, for anyone who wants to really go deep down the rabbit hole of this unique topic.

Yes, it's true, Rohit's a friend, and he's written the book I'm too lazy to write. But I'm not too lazy to read and review it here on Amazon. Rohit's done more research and collected more examples than you could cram into 5 books combined. He's also constructed a 21st century book experience that will appeal to different readers (both analytical and creative).

Over the years, I've coached thousands of marketers and changemakers on how to tell their story, including how to write a kick-ass bio. Likeanomics is one of the few books that I can recommend since it offers a 21st century perspective on personal branding and authenticity that doesn't come off sounding like sunflowers or slick tricks. Rohit's really taking on the complex issues and paradox we face in the humanization of business. At the end of the day, as Rohit explains, we do business with the people we like. Even when people might not be as talented as the competent jerk. Loveable fools win everytime. It's just a matter of becoming comfortable with ourselves again. This book can definitely open the door for you.
6 of 7 people found the following review helpful
Likeonomics is not just another book with a clever title June 7 2012
By R Sridhar - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I bought Likeonomics about 20 days ago. I was hoping to finish the book in about 3 to 4 days. I could not do that. Not because it was a difficult to read book. On the contrary it is an extremely well written book.

While Rohit may not have explicitly said so being liked is different from being popular. I never thought about being liked is such a useful thing in building trust for instance. Rohit's advice on how to go about being liked is probably meant for brands. However I think it is equally relevant to people who want to change for the better.

For instance I am an Innovation Coach and I have a coachee who has a problem of being trusted. I found so many useful tips in the book for him.

I could not finish the book quickly because with each chapter Rohit triggered off so many ideas in mind - things I could use for various people, brands, services & situations. I liked the many useful references and stories too. I did not know for instance that the US government is focusing on better writing so much.

I found the book inspiring and I am sure I will put many of the ideas in it to practice.

I am glad I found the book by chance. (I was actually searching for books on "Earning trust and respect"!)
3 of 3 people found the following review helpful
Not just hype, great practical advice with examples July 11 2012
By Amazon Customer - Published on Amazon.com
Format: Hardcover Verified Purchase
I don't generally buy books that look to pop culture to me. Some of the malcolm gladwell stuff etc. is very entertaining, but the storytelling doesn't allow you to objectively evaluate the authors point, and take something actionable away for your business life. Instead, it leads to lots of starry eyed junkies learning about all these "revolutionary" concepts that are cool, and valuable, but not always actionable.

So, just having "likeonomics" - a play on the freakonomics bestselling title, I was scared that it would be the same.

However, Rohit has very much surprised me.

Like the "pop culture" books, Rohit emphasizes his points with stories, some of them a bit "off-topic", but all tie in very well to make his points. His practical examples are very useful, as they concretize the theoretical concepts he's proposing. (All of which I not only "agree to" - so far, but also have learnt from.)

He also provides a summary of the points he was making with the stories, allowing you to follow the points he was making. His stories are also really great.

He shows what "like" and "empathy" really mean.

So far (1/3rd of the way through the book), I've used the book as a method to train and systemize his lessons across my team. We now do daily morning reviews of some of our key concepts that we stand for, and how we can implement that better in both broad and specific cases.

Additionally, I've had numerous people stop by my desk as I had it out, as the book title caught their attention, and I had to tell them a brief synopsis of what the book is about, and what I've learnt from it.

Thanks Rohit! You've made me a believer.
5 of 6 people found the following review helpful
Indian As Apple Pie May 23 2012
By A. Gupta - Published on Amazon.com
Format: Hardcover
First, full disclosure. I am in this book. I mean, my company was highlighted in a chapter in this book. Another disclosure. I am a journalist. And trained not to lie. I know that this book will do well, because its premise is what I epitomize every day with my business and cookbooks: a real connection with my audience through truthful information and a desire to help rather than profit from this interaction. As I read this book, I'm learning even more. There's a woman who became a singing sensation through her YouTube videos - not overnight, but slowly and steadily as she consistently put material out and her fans consistently loved what she was doing. There's the lard salesman who had the unique ability to connect with his audience and now is a household name (you'll have to read the book for this one). Get this book and you will learn a lot. It seems intuitive. But if it truly was - wouldn't we all do it already? Whether you have a business, are looking to excel in your current job, or looking to find work through selling yourself to a future employer, this is a book you need!
5 of 6 people found the following review helpful
A VERY Likeable Book April 29 2012
By Dave Kerpen - Published on Amazon.com
Format: Hardcover
As the author of Likeable Social Media and Likeable Business, I'd like to think I know a thing or two about the importance of being likeable in business. Rohit knows a lot about about likeability and writes with great passion, understanding, and humor. This book is full of stories that will inspire you, and actionable takeaways that will help you benefit from being more likeable. Likeonomics is a great read for entrepreneurs, for seasoned business vets, and for anyone looking to succeed in today's growingly complex business environment. I give this book two big orange thumbs up! Buy it now, you won't be disappointed!


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