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Little Red Book of Selling: 12.5 Principles of Sales Greatness
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
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From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the... Read More

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