Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion [Hardcover]

Nicholas Ind (Author)

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Product Details

Hardcover: 200 pages
Publisher: Kogan Page; 3rd Revised edition edition (Dec 28 2007)
Language: English
ISBN-10: 0749450835
ISBN-13: 978-0749450830
Product Dimensions: 24.1 x 16.2 x 2.1 cm
Shipping Weight: 399 g
Amazon Bestsellers Rank: #314,025 in Books (See Top 100 in Books)
- #33 in Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
- #38 in Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling > Management

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Review

"A bible of the 'employee-centric' approach."

Book Description

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions." Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

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Amazon.com: 5.0 out of 5 stars (1 customer review)

0 of 1 people found the following review helpful

5.0 out of 5 stars Key to build a brand experience, Nov 3 2006

By Cristian Saracco - Published on Amazon.com

This review is from: Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (Hardcover)

Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations

› Go to Amazon.com to see the review 5.0 out of 5 stars