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Local Online Advertising For Dummies Paperback – Mar 29 2010


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 5 reviews
2 of 2 people found the following review helpful
Lots Of Useful Tips Nov. 6 2011
By Oceanside-CA - Published on Amazon.com
Format: Paperback Verified Purchase
There were a lot of useful tips in this book. I run a similar business and this book doesn't cover everything, but it's enough to get a small business owner started.
Good Reference April 2 2014
By Roz - Published on Amazon.com
Format: Paperback Verified Purchase
I like it, but I wish I had the cliff not version, oh wait, guess this is the cliff note version. It really is helpful and it's chockfull
of ideas. I just skip to the portions I know I can do now as I'm launching my very small business. Everybody without a business can tell you how to run yours, but this book shows you what can work for you and how to measure it. I have not read in its entirety, and I doubt I will, but it's good to know it's there. It would be more of a challenge to read this online.
Only Three Reviews? For This Encyclopedia? Jan. 23 2013
By claude whitacre - Published on Amazon.com
Format: Paperback Verified Purchase
I read this thinking I was going to get some useful information.

This book literally covers everything from Social Media to PPC, e-mail, linking from directories, SEO, and building a web store. At a hefty 359 pages, it has something for everyone.

If you have a local retail store or want to attract new business to a local service business, this book will cover it.
The coverage of how to build a web store is out of the range of most books on local online advertising, but you get sa thorough breakdown of the steps involved in this book.

The end of the book is a little promotional for Yodle. But it isn't intrusive, and the book is a great value
2 of 5 people found the following review helpful
Love it cover to cover!!! June 16 2010
By H. Mallhi - Published on Amazon.com
Format: Paperback
local online advertising for dummies is a great read cover to cover...the fact i like the most about the book is that it touches upon every aspect of local business marketing from creating a website, to PPC, SEO and more...The book authored by Yodle, in my review fairs a "Good read"....for me the chapters that talk about "social networking" and "PR" were the most helpful, as those are relatively new marketing channels I am trying to better use to attain business goals... In my review, Yodle and this book are "highly recommended".
1 of 4 people found the following review helpful
Great Primer on How to Use the Internet for Local Businesses Dec 29 2010
By R. Anderson - Published on Amazon.com
Format: Paperback
'Yeah, I know Apple, Nike, and GM can do great things with the internet, but I'm just a little local _______, what could I possibly do with it?'

Here's the answer!

A walk through of what every local shop should do online. They do a good job of setting expectations and laying out what to do.

Like the other ______ for Dummies books, they do a great job of laying out the issues and giving you a step by step plan.


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