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The Internet has changed the way you attract customers to alocal business. Now you need a killer Web site, strong presence onsearch engines, and a vibrant social media campaign along with yourother ads to grab the attention of consumers. This book offers theadvice of advertising professionals who know how the online worldcan provide big help for your business!
Create a plan — discover where your customers hang outonline, set goals, and identify strategies for success
The site's the thing — learn how to create acustomer-focused Web site that's search engine–friendly
Getting them there — understand how to use search enginemarketing, banner ads, and social networks
Turn clicks into customers — use blogs, online video, andonline coupons to engage visitors on your Web site
Measure results — find out how to determine ROI, whereyour leads come from, and how to see if your ads are working
Get a $100 advertising credit from Yodle!
Look inside for details on how your company can get $100 inonline advertising from Yodle!
Open the book and find:
Proven strategies for using search engines to get morecustomers
How the Web is becoming more local
Definitions for the lingo of the online advertising world
Ideas for creating a catchy Web site
Ways to engage your customers and keep them coming back
When help is worth paying for
How to use e-mail without becoming a spammer
Ten common mistakes and how to avoid them
Plan and launch an effective local online advertisingcampaign
Set up a Web site that draws local traffic
Maximize your presence on top search engines
Inside — find out how to get a $100 advertising creditfrom Yodle!
Stephanie Brown is a local business consultant who hasbeen helping businesses market online since 1994.