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Local Online Advertising For Dummies [Paperback]

Court Cunningham , Stephanie Brown

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Book Description

March 29 2010 For Dummies
Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

  • Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift
  • Explores how to research your audience, set goals, and build a plan
  • Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
  • Examines blogs, chat rooms, video, and other ways to win customers

Don't miss the free offer from Yodle that comes with this practical guide!


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From the Back Cover

Competition is tough! Get an advantage with online advertising aimed at local customers

The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business!

  • Create a plan — discover where your customers hang out online, set goals, and identify strategies for success

  • The site's the thing — learn how to create a customer-focused Web site that's search engine–friendly

  • Getting them there — understand how to use search engine marketing, banner ads, and social networks

  • Turn clicks into customers — use blogs, online video, and online coupons to engage visitors on your Web site

  • Measure results — find out how to determine ROI, where your leads come from, and how to see if your ads are working

Get a $100 advertising credit from Yodle!

Look inside for details on how your company can get $100 in online advertising from Yodle!

Open the book and find:

  • Proven strategies for using search engines to get more customers

  • How the Web is becoming more local

  • Definitions for the lingo of the online advertising world

  • Ideas for creating a catchy Web site

  • Ways to engage your customers and keep them coming back

  • When help is worth paying for

  • How to use e-mail without becoming a spammer

  • Ten common mistakes and how to avoid them

Learn to:

  • Plan and launch an effective local online advertising campaign

  • Set up a Web site that draws local traffic

  • Maximize your presence on top search engines

Inside — find out how to get a $100 advertising credit from Yodle!

About the Author

Court Cunningham is CEO of Yodle, a leading local online advertising company that works with thousands of businesses. Before joining Yodle, he held positions at Community Connect and Double Click.

Stephanie Brown is a local business consultant who has been helping businesses market online since 1994.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars Lots Of Useful Tips Nov. 6 2011
By Oceanside-CA - Published on Amazon.com
Format:Paperback|Verified Purchase
There were a lot of useful tips in this book. I run a similar business and this book doesn't cover everything, but it's enough to get a small business owner started.
4.0 out of 5 stars Good Reference April 2 2014
By Roz - Published on Amazon.com
Format:Paperback|Verified Purchase
I like it, but I wish I had the cliff not version, oh wait, guess this is the cliff note version. It really is helpful and it's chockfull
of ideas. I just skip to the portions I know I can do now as I'm launching my very small business. Everybody without a business can tell you how to run yours, but this book shows you what can work for you and how to measure it. I have not read in its entirety, and I doubt I will, but it's good to know it's there. It would be more of a challenge to read this online.
5.0 out of 5 stars Only Three Reviews? For This Encyclopedia? Jan. 23 2013
By claude whitacre - Published on Amazon.com
Format:Paperback|Verified Purchase
I read this thinking I was going to get some useful information.

This book literally covers everything from Social Media to PPC, e-mail, linking from directories, SEO, and building a web store. At a hefty 359 pages, it has something for everyone.

If you have a local retail store or want to attract new business to a local service business, this book will cover it.
The coverage of how to build a web store is out of the range of most books on local online advertising, but you get sa thorough breakdown of the steps involved in this book.

The end of the book is a little promotional for Yodle. But it isn't intrusive, and the book is a great value
2 of 5 people found the following review helpful
5.0 out of 5 stars Love it cover to cover!!! June 16 2010
By H. Mallhi - Published on Amazon.com
Format:Paperback
local online advertising for dummies is a great read cover to cover...the fact i like the most about the book is that it touches upon every aspect of local business marketing from creating a website, to PPC, SEO and more...The book authored by Yodle, in my review fairs a "Good read"....for me the chapters that talk about "social networking" and "PR" were the most helpful, as those are relatively new marketing channels I am trying to better use to attain business goals... In my review, Yodle and this book are "highly recommended".
1 of 4 people found the following review helpful
5.0 out of 5 stars Great Primer on How to Use the Internet for Local Businesses Dec 29 2010
By R. Anderson - Published on Amazon.com
Format:Paperback
'Yeah, I know Apple, Nike, and GM can do great things with the internet, but I'm just a little local _______, what could I possibly do with it?'

Here's the answer!

A walk through of what every local shop should do online. They do a good job of setting expectations and laying out what to do.

Like the other ______ for Dummies books, they do a great job of laying out the issues and giving you a step by step plan.

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