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Logo Design 3 [Paperback]

Julius Wiedemann

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Book Description

April 26 2011 Logo Design

Diverse logos from around the world

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.

Anyone who’s interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet TASCHEN's Logo Design books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

Volume 3 features include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th anniversary logo, and Helmut Langer on universal identities.

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Product Details

  • Paperback: 384 pages
  • Publisher: Taschen; Mul edition (April 26 2011)
  • Language: English
  • ISBN-10: 383652421X
  • ISBN-13: 978-3836524216
  • Product Dimensions: 22.6 x 3.3 x 16.8 cm
  • Shipping Weight: 1.2 Kg
  • Amazon Bestsellers Rank: #355,457 in Books (See Top 100 in Books)

Product Description

About the Author

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

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Amazon.com: 4.7 out of 5 stars  3 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars AMAZING March 18 2012
By amazing123 - Published on Amazon.com
Format:Paperback|Verified Purchase
Well I have used this book multiple of times with all different types of design.
I have to say I am thinking about buying the other volumes just because this gave me good inspiration and new ways of looking at my design problems
1 of 1 people found the following review helpful
5.0 out of 5 stars amazing book!!! Sept. 27 2011
By Ghalia - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is AMAZING!! its perfect for DESIGNERS and has many logos you'd ask for ... no regrets!! inspiring book.
4.0 out of 5 stars vale o investimento March 25 2013
By Severo7 - Published on Amazon.com
Format:Paperback|Verified Purchase
Mais um belo livro de referencias, foi muito bom ver projetos brasileiros, principalmente o INHOTIM, parabéns a Mariana Hardy da Hardy Design

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