Logo Design Love: A Guide to Creating Iconic Brand Identities Paperback – Dec 20 2009
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From the Back Cover
There are a lot of books out there that show collections of logos. But David Airey's “Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
InLogo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos forTimemagazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
About the Author
David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.
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Top Customer Reviews
This book will not tell make you a good logo designer if you are a beginner but if you already are a designer, it will probably inspire you, help you get better and give you good pieces of advice on how to price your work, interact with your clients and manage your projects.
I love it and I am now another addict to the blog. Thanks David! :-)
As a seasoned brand identity designer, I couldn't agree more.
This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love.
Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.
You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there.
It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book!
David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...]
PS ' Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.
It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals put go about their work in this field.
Great read that I can't recommend enough.
Good job David!
Most recent customer reviews
I love love love this book. As a passionate logo designer I couldn't put it down and read it in one day.Published 4 months ago by Joanna Vancouver
Concised way and summarised main and common processes in logo design. Good information for the beginner. Very pocket book to look at on train and plane.Published on Feb. 22 2012 by Dinh Hong
This is a very helpful book for anyone who is interested in logo design.
It's easy to ready and I appreciate the author's down-to-earth attitude.
One of my favourite works on logo design. David Airey is inspiring for many self-employed designers.Published on Oct. 26 2010 by F. Vanier
A very easy to read, beautifully laid out book. An excellent behind the scenes look at what goes into the logo design process.Published on Feb. 27 2010 by John-marc Vachon