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Logo Design Love: A Guide to Creating Iconic Brand Identities Paperback – Dec 20 2009


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Logo Design Love: A Guide to Creating Iconic Brand Identities + Thinking With Type 2nd Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, & Students + Making and Breaking the Grid: A Graphic Design Layout Workshop
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Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (Dec 20 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 22.6 x 17.5 x 1.5 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #53,894 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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Customer Reviews

4.7 out of 5 stars
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Most helpful customer reviews

5 of 5 people found the following review helpful By Zandhor on Aug. 30 2012
Format: Paperback Verified Purchase
I was very surprised to see that this book is as much about managing your clients and your own business than it is about designing logos but I love it anyway. Lots of good ideas and logo design reminders (such as mind mapping, spending lots of time on your research, focusing on one thing, staying motivated, etc). Lots of great logos! I would have liked more about brand identity but I guess there are other books for that.

This book will not tell make you a good logo designer if you are a beginner but if you already are a designer, it will probably inspire you, help you get better and give you good pieces of advice on how to price your work, interact with your clients and manage your projects.

I love it and I am now another addict to the blog. Thanks David! :-)
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2 of 2 people found the following review helpful By Ariane Colenbrander on June 29 2010
Format: Paperback
"The toughest person to please in any logo design project should be the designer who creates the work."

As a seasoned brand identity designer, I couldn't agree more.

This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love.

Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.

You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there.

It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book!

David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...]
PS ' Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.
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2 of 2 people found the following review helpful By Kevin Powell on Feb. 9 2010
Format: Paperback
David Airey has managed to put together a comprehensive book about the industry as a whole (from putting ideas down on paper to how to deal with clients) in one of the easiest reads I've picked up as of late. While the book is short (I read it in about 4 hours), it is full of knowledge and definitely something I'll be going back over in the future. There is no fluff, it's straight to the point, and while some topics probably could have been expanded on, I didn't feel like he left out anything (I was just greedy for more).

It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals put go about their work in this field.

Great read that I can't recommend enough.
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1 of 1 people found the following review helpful By toyz4roy on Dec 22 2012
Format: Paperback Verified Purchase
Purchased for a graphic design student, the book was full of useful information for her and was a hit. Book arrived very quickly and in excellent condition.
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1 of 1 people found the following review helpful By CATHERINE SUN NG on Nov. 1 2010
Format: Paperback
This is a very helpful book for anyone who is interested in logo design.
It's easy to ready and I appreciate the author's down-to-earth attitude.
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1 of 1 people found the following review helpful By F. Vanier on Oct. 26 2010
Format: Paperback
One of my favourite works on logo design. David Airey is inspiring for many self-employed designers.
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