Logo Design Love: A Guide to Creating Iconic Brand Identi... and over one million other books are available for Amazon Kindle. Learn more
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Logo Design Love: A Guide to Creating Iconic Brand Identities Paperback – Dec 20 2009


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 53.51 CDN$ 53.38

There is a newer edition of this item:


2014 Books Gift Guide for Children & Teens
Browse our featured books to find gift ideas for the boys or girls on your holiday shopping list this year!

Customers Who Bought This Item Also Bought



Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (Dec 20 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 17.8 x 1.1 x 22.9 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #148,055 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

There are a lot of books out there that show collections of logos. But David Airey's “Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

InLogo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos forTimemagazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

About the Author

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.7 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

5 of 5 people found the following review helpful By Zandhor on Aug. 30 2012
Format: Paperback Verified Purchase
I was very surprised to see that this book is as much about managing your clients and your own business than it is about designing logos but I love it anyway. Lots of good ideas and logo design reminders (such as mind mapping, spending lots of time on your research, focusing on one thing, staying motivated, etc). Lots of great logos! I would have liked more about brand identity but I guess there are other books for that.

This book will not tell make you a good logo designer if you are a beginner but if you already are a designer, it will probably inspire you, help you get better and give you good pieces of advice on how to price your work, interact with your clients and manage your projects.

I love it and I am now another addict to the blog. Thanks David! :-)
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
2 of 2 people found the following review helpful By Ariane Colenbrander on June 29 2010
Format: Paperback
"The toughest person to please in any logo design project should be the designer who creates the work."

As a seasoned brand identity designer, I couldn't agree more.

This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love.

Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.

You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there.

It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book!

David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...]
PS ' Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
2 of 2 people found the following review helpful By Kevin Powell on Feb. 9 2010
Format: Paperback
David Airey has managed to put together a comprehensive book about the industry as a whole (from putting ideas down on paper to how to deal with clients) in one of the easiest reads I've picked up as of late. While the book is short (I read it in about 4 hours), it is full of knowledge and definitely something I'll be going back over in the future. There is no fluff, it's straight to the point, and while some topics probably could have been expanded on, I didn't feel like he left out anything (I was just greedy for more).

It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals put go about their work in this field.

Great read that I can't recommend enough.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By Marina Jankovic on March 25 2010
Format: Paperback
I read this book with such an ease. I think it's the first Graphic Design book i finished reading. I found it very useful. It answered a lot of questions i had and made me think about certain details i usually leave on the side. I would say that the most important thing, is that this book gave me my motivation back.

Good job David!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By toyz4roy on Dec 22 2012
Format: Paperback Verified Purchase
Purchased for a graphic design student, the book was full of useful information for her and was a hit. Book arrived very quickly and in excellent condition.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By CATHERINE SUN NG on Nov. 1 2010
Format: Paperback
This is a very helpful book for anyone who is interested in logo design.
It's easy to ready and I appreciate the author's down-to-earth attitude.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.


Feedback