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Product Description
Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
About the Author
David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.
Inside This Book
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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
A Must,
By
This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
The perfect companion for graphic designer wishing to start doing logos or wanting to be better at it. It's smart, concise, the examples are great, and the process of creating strong logos is presented in a very effective and simple manner. Go for it!
1 of 1 people found the following review helpful
5.0 out of 5 stars
Logo Design Love, an insightful book about brand identity,
By
This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
"The toughest person to please in any logo design project should be the designer who creates the work."As a seasoned brand identity designer, I couldn't agree more. This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love. Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront. You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there. It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book! David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...] PS ' Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great read,
By
This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
David Airey has managed to put together a comprehensive book about the industry as a whole (from putting ideas down on paper to how to deal with clients) in one of the easiest reads I've picked up as of late. While the book is short (I read it in about 4 hours), it is full of knowledge and definitely something I'll be going back over in the future. There is no fluff, it's straight to the point, and while some topics probably could have been expanded on, I didn't feel like he left out anything (I was just greedy for more).It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals put go about their work in this field. Great read that I can't recommend enough.
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