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Logo Design Workbook: A Hands-On Guide to Creating Logos Paperback – Mar 1 2006

4.6 out of 5 stars 5 customer reviews

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Product Details

  • Paperback: 240 pages
  • Publisher: Rockport Publishers; New edition edition (March 1 2006)
  • Language: English
  • ISBN-10: 1592532349
  • ISBN-13: 978-1592532346
  • Product Dimensions: 22.9 x 1.9 x 22.9 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 4.6 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #230,601 in Books (See Top 100 in Books)
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Product Description

About the Author

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art DirectorÆs Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com


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Top Customer Reviews

By A Customer on April 16 2004
Format: Hardcover
I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
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Format: Paperback
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
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Format: Hardcover
This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
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Format: Paperback
It's not a revolutionary book about logos, but for the beginners, it tells a lot about the basics: design brief, elements of an identity program, and so on. Some examples are very good, some are questionable.
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Format: Paperback Verified Purchase
This will be a great help if you're a beginner in the world of graphic design.
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