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Logo Design Workbook: A Hands-On Guide to Creating Logos [Paperback]

Noreen Morioka , Sean Adams , Terry Lee Stone
4.5 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 35.00
Price: CDN$ 21.94 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

March 1 2006
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


Frequently Bought Together

Logo Design Workbook: A Hands-On Guide to Creating Logos + Color Design Workbook: A Real World Guide to Using Color in Graphic Design + Thinking With Type 2nd Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, & Students
Price For All Three: CDN$ 59.48

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About the Author

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com


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Most helpful customer reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Great useful logo book April 16 2004
By A Customer
Format:Hardcover
I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
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4 of 4 people found the following review helpful
Format:Paperback
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
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4 of 4 people found the following review helpful
5.0 out of 5 stars Wish I had this book years ago June 24 2004
By A Customer
Format:Hardcover
This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
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1 of 1 people found the following review helpful
Format:Paperback
It's not a revolutionary book about logos, but for the beginners, it tells a lot about the basics: design brief, elements of an identity program, and so on. Some examples are very good, some are questionable.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  22 reviews
48 of 48 people found the following review helpful
5.0 out of 5 stars Great useful logo book April 16 2004
By A Customer - Published on Amazon.com
Format:Hardcover
I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
50 of 54 people found the following review helpful
3.0 out of 5 stars Take "workbook" out of the title. Call it "The Design of Famous Logos" Aug. 2 2007
By Lisa Jackson - Published on Amazon.com
Format:Paperback|Verified Purchase
I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"

The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.

The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.

ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!
32 of 33 people found the following review helpful
5.0 out of 5 stars Wish I had this book years ago June 24 2004
By A Customer - Published on Amazon.com
Format:Hardcover
This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
16 of 17 people found the following review helpful
3.0 out of 5 stars Sparks creativity Aug. 16 2005
By G. Browne - Published on Amazon.com
Format:Hardcover
You will not become the logo master overnight. This book is a decent resource for developing your own thought process in logo creativity.

The book is full of decent examples of "how we got here from there."

It is good reading and very educational but not necessarily a revelation.
11 of 11 people found the following review helpful
5.0 out of 5 stars Great resource, even for non-designers Sept. 18 2005
By Peter - Published on Amazon.com
Format:Hardcover
A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.

This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.

I recommend this book to anyone who works with designers or interested in logo design.
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