• List Price: CDN$ 35.00
  • You Save: CDN$ 12.95 (37%)
FREE Shipping on orders over CDN$ 25.
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Logo Design Workbook: A H... has been added to your Cart
Used: Good | Details
Condition: Used: Good
Comment: Ships from UK - will arrive in 1 - 3 weeks. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some wear and barcode page may have been removed, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Logo Design Workbook: A Hands-On Guide to Creating Logos Paperback – Mar 1 2006


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
CDN$ 22.05
CDN$ 17.16 CDN$ 7.31

Best Canadian Books of 2014
Margaret Atwood's stunning new collection of stories, Stone Mattress, is our #1 Canadian pick for 2014. See all

Frequently Bought Together

Logo Design Workbook: A Hands-On Guide to Creating Logos + Typography Sketchbooks
Price For Both: CDN$ 53.40

One of these items ships sooner than the other.


Customers Who Bought This Item Also Bought



Product Details

  • Paperback: 240 pages
  • Publisher: Rockport Publishers; New edition edition (March 1 2006)
  • Language: English
  • ISBN-10: 1592532349
  • ISBN-13: 978-1592532346
  • Product Dimensions: 22.9 x 1.9 x 22.9 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #165,402 in Books (See Top 100 in Books)

Product Description

About the Author

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art DirectorÆs Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

Inside This Book (Learn More)
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.5 out of 5 stars
5 star
3
4 star
0
3 star
1
2 star
0
1 star
0
See all 4 customer reviews
Share your thoughts with other customers

Most helpful customer reviews

7 of 7 people found the following review helpful By A Customer on April 16 2004
Format: Hardcover
I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
4 of 4 people found the following review helpful By Jeff Fisher on May 20 2006
Format: Paperback
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
4 of 4 people found the following review helpful By A Customer on June 24 2004
Format: Hardcover
This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By Mathieu Belanger on Feb. 22 2010
Format: Paperback
It's not a revolutionary book about logos, but for the beginners, it tells a lot about the basics: design brief, elements of an identity program, and so on. Some examples are very good, some are questionable.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 25 reviews
48 of 48 people found the following review helpful
Great useful logo book April 16 2004
By A Customer - Published on Amazon.com
Format: Hardcover
I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
53 of 57 people found the following review helpful
Take "workbook" out of the title. Call it "The Design of Famous Logos" Aug. 2 2007
By Lisa Jackson - Published on Amazon.com
Format: Paperback Verified Purchase
I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"

The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.

The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.

ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!
32 of 33 people found the following review helpful
Wish I had this book years ago June 24 2004
By A Customer - Published on Amazon.com
Format: Hardcover
This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
16 of 17 people found the following review helpful
Sparks creativity Aug. 16 2005
By G. Browne - Published on Amazon.com
Format: Hardcover
You will not become the logo master overnight. This book is a decent resource for developing your own thought process in logo creativity.

The book is full of decent examples of "how we got here from there."

It is good reading and very educational but not necessarily a revelation.
11 of 11 people found the following review helpful
Great resource, even for non-designers Sept. 18 2005
By Peter - Published on Amazon.com
Format: Hardcover
A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.

This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.

I recommend this book to anyone who works with designers or interested in logo design.


Feedback