An indispensable reference tool for identity design and a must for every graphic designer and agency, Logo is packed with over 1,500 contemporary, international logos, grouped according to their focal form, symbol and graphic associations. The logos are shown predominantly in black-and-white to emphasize their visual form. Logos are also indexed alphabetically by name of company/designer and by industrial sector.
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About the Author
MICHAEL EVAMY is a design journalist and works with major design companies on branding and identity projects. He is the author of World Without Words and co-author of Insight.
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Most helpful customer reviews
1 of 1 people found the following review helpful
By Don Eglinski
Format:Paperback
This is easily one of the best collection of marks I own. It doesn't pretend to be anything it's not, it's just a big, fat tome of design work from around the world. Excellent design work for the most part. There are no logos that are going to make you wonder Why were they included.
1 of 1 people found the following review helpful
By W. Hardman
Format:Paperback
This book is great for anyone who wants a reference for ideas and also thinking on logo design and design in general. It's really well designed and simple to use. Each logo is accompanied with brief information about who designed the logo, when, and sometimes why certain visual choices were made, etc. Many popular logos are detailed (McDonalds, Dell, CN Rail, to name a few) along with many other lesser known logotypes and are organized according to type of business.
I'm sure I'll be referring to it often and will enjoy every minute.
I'm sure I'll be referring to it often and will enjoy every minute.
Format:Paperback
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.
The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.
The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.
That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.
Check out my Amazon profile for other books I've reviewed
The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.
The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.
That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.
Check out my Amazon profile for other books I've reviewed
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