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Logo Paperback – Sep 1 2007


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Paperback, Sep 1 2007
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Product Details

  • Paperback: 352 pages
  • Publisher: Laurence King; 1 edition (Sept. 1 2007)
  • Language: English
  • ISBN-10: 185669528X
  • ISBN-13: 978-1856695282
  • Product Dimensions: 19.6 x 4.3 x 24.9 cm
  • Shipping Weight: 1.3 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #48,281 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

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1 of 1 people found the following review helpful By Wa Ha on Nov. 20 2007
Format: Paperback
This book is great for anyone who wants a reference for ideas and also thinking on logo design and design in general. It's really well designed and simple to use. Each logo is accompanied with brief information about who designed the logo, when, and sometimes why certain visual choices were made, etc. Many popular logos are detailed (McDonalds, Dell, CN Rail, to name a few) along with many other lesser known logotypes and are organized according to type of business.

I'm sure I'll be referring to it often and will enjoy every minute.
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1 of 1 people found the following review helpful By Don Eglinski on Dec 16 2007
Format: Paperback Verified Purchase
This is easily one of the best collection of marks I own. It doesn't pretend to be anything it's not, it's just a big, fat tome of design work from around the world. Excellent design work for the most part. There are no logos that are going to make you wonder Why were they included.
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By Parka HALL OF FAMETOP 10 REVIEWER on Feb. 12 2009
Format: Paperback
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

Check out my Amazon profile for other books I've reviewed
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 11 reviews
22 of 23 people found the following review helpful
Nice thick catalog Oct. 26 2008
By Parka - Published on Amazon.com
Format: Paperback
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
4 of 4 people found the following review helpful
Excellent with reservations Nov. 19 2007
By N. Hyland - Published on Amazon.com
Format: Paperback Verified Purchase
This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
5 of 6 people found the following review helpful
Great reference Oct. 15 2007
By somewhere in NY - Published on Amazon.com
Format: Paperback
As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.
Great reference guide for graphic designers. Nov. 18 2007
By Big Joe '83 - Published on Amazon.com
Format: Paperback
I can't possibly explain the scope of the book briefly; therefore, I will explain some of the benefits, challenges and basic layout of Logo. First of all, the book covers over 1,300 different corporate brand marks currently in use around the world and categorises them by a similar characteristic shared by each logo such as a chapter featuring handwritten typefaces, a chapter on square logos, 3D logos, etc. The book is mostly in black and white with the use of colour being used sparingly, which is unfortunate as colour is an important element of some of these logos, if not the most important. Seeing the Pepsi logo in greyscale, without seeing how it uses its red and blue gradients, is disappointing.
However, the book is satisfying by the sheer quantity of logos being printed and is a rich source for inspiration and reference. The editors reference every logo, so you know the year and the designer and most references include a little spiel about how a logo came to be, why it was accepted and why it works. A must have for graphic designers just because of its convenience.
If logo books are your thing, this is a must Jan. 7 2011
By T. Rihosek - Published on Amazon.com
Format: Paperback Verified Purchase
This book is exactly like many of the great logos contained in it - plain simple, informative and superbly executed.

Smartly catalogued and indexed with clean & unobtrusive layout, all focused at some of the most fundamental, classic brands, with a healthy dose of little known yet peculiar pieces.

I've had this book for some years now and it still feels like a valuable asset in my library.


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