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Logo [Paperback]

Michael Evamy
5.0 out of 5 stars  See all reviews (3 customer reviews)
List Price: CDN$ 50.00
Price: CDN$ 31.35 & FREE Shipping. Details
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Book Description

Sept. 1 2007
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white.By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

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Logo + Logotype + Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Product Description

About the Author

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent collection Dec 16 2007
Format:Paperback|Verified Purchase
This is easily one of the best collection of marks I own. It doesn't pretend to be anything it's not, it's just a big, fat tome of design work from around the world. Excellent design work for the most part. There are no logos that are going to make you wonder Why were they included.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great design reference for any designer Nov. 20 2007
Format:Paperback
This book is great for anyone who wants a reference for ideas and also thinking on logo design and design in general. It's really well designed and simple to use. Each logo is accompanied with brief information about who designed the logo, when, and sometimes why certain visual choices were made, etc. Many popular logos are detailed (McDonalds, Dell, CN Rail, to name a few) along with many other lesser known logotypes and are organized according to type of business.

I'm sure I'll be referring to it often and will enjoy every minute.
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5.0 out of 5 stars Nice thick catalog Feb. 12 2009
By Parka HALL OF FAME TOP 50 REVIEWER
Format:Paperback
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

Check out my Amazon profile for other books I've reviewed
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Amazon.com: 4.6 out of 5 stars  11 reviews
22 of 23 people found the following review helpful
5.0 out of 5 stars Nice thick catalog Oct. 26 2008
By Parka - Published on Amazon.com
Format:Paperback
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
4 of 4 people found the following review helpful
4.0 out of 5 stars Excellent with reservations Nov. 19 2007
By N. Hyland - Published on Amazon.com
Format:Paperback|Verified Purchase
This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
5 of 6 people found the following review helpful
5.0 out of 5 stars Great reference Oct. 15 2007
By somewhere in NY - Published on Amazon.com
Format:Paperback
As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.
4.0 out of 5 stars Perfect For Logo ideas June 28 2014
By T_Grant - Published on Amazon.com
Format:Paperback|Verified Purchase
I like this books for reference when it comes to thinking up an idea or concept for a logo. It helped me come up with a concept logos for one of my clients who wanted a brand new look for his company. It has great high end and recognizable logos. I recommend this book for those who have a hard time coming up with logo designs or get art block or even want to get inspired developing new styles of logos.

Hope you enjoy.
5.0 out of 5 stars A Word with words of encouragment April 12 2013
By JVPrint dot com - Published on Amazon.com
Format:Paperback|Verified Purchase
I don't even know why your scrolling down reading reviews. Its a book full of logos to inspire you. and it has an awesome poster to go with it. Just buy it. lol
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